Your search returned 201 results.

141. Books
Luxury brand management : a world of privilege / Michel Chevalier, Gerald Mazzalovo

by Chevalier, Michel | Mazzalovo, Gerald.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Singapore : Wiley, 2008Accession number(s): 200905230126, 200905230125.Availability: Items available for loan: Main Campus [Call number: HD69 .B7 C438L] (2).

142. Books
Marketing communications : a brand narrative approach / Micael Dahlen, Fredrik Lange, Terry Smith

by Dahlen, Micael | Lange, Fredrik | Smith, Terry.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Chichester : Wiley, 2010Accession number(s): 201003270031, 2017000004147.Availability: Items available for loan: Main Campus [Call number: HF 5415.123 D334M] (2).

143. Books
Marketing communications : brands, experiences and participation / Chris Fill.

by Fill, Chris [author.].

Edition: Sixth edition.Material type: book Book; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: Harlow, England : Pearson, 2013Accession number(s): 2016000004102, 2017000001501.Availability: Items available for loan: Main Campus [Call number: HF5415.123 F544M 2013] (2).

144. Books
Marketing fashion : strategy, branding and promotion / Harriet Posner.

by Posner, Harriet [author].

Edition: Second edition.Material type: book Book; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: London : Laurence King Publishing, 2015Accession number(s): 2016000002902.Availability: Items available for loan: Main Campus [Call number: HD9940.A2 P676M 2015] (1).

145. Books
Mobile magic : the saatchi & saatchi guide to mobile marketing / Tom Eslinger.

by Eslinger, Tom.

Material type: book Book; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: Hoboken, N.J. : Wiley, c2014Other title: Mobile magic : the saatchi and saatchi guide to mobile marketing.Accession number(s): 2014000004179.Availability: Items available for loan: Main Campus [Call number: HF5415.1265 E844M] (1).

146.
Momentum [electronic resource] : how companies become unstoppable market forces / Ron Ricci, John Volkmann.

by Ricci, Ron | Volkmann, John.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston, Mass. : Harvard Business School Press, c2003Online access: Electronic Resources Availability: No items available

147.
Momentum [electronic resource] : how companies become unstoppable market forces / Ron Ricci, John Volkmann.

by Ricci, Ron | Volkmann, John.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston, Mass. : Harvard Business School Press, c2003Online access: Electronic Resources Availability: No items available

148. Books
New brand leadership : managing at the intersection of globalization, localization and personalization / Larry Light, Joan Kiddon.

by Light, Larry [author.] | Kiddon, Joan, 1949- [author.].

Material type: book Book; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: Old Tappan, New Jersey : Pearson Education, 2015Other title: Managing at the intersection of globalization, localization and personalization.Accession number(s): 2016000004367, 2016000004679.Availability: Items available for loan: Main Campus [Call number: HF5415.1255 L533N 2015] (2).

149. Books
Newsjacking : the Urgent Genius of real-time advertising / Grant Hunter and Jon Burkhart.

by Hunter, Grant | Burkhart, Jon.

Material type: book Book; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: London : Thames & Hudson, 2013Accession number(s): 2016000003815.Availability: Items available for loan: Main Campus [Call number: HF5823 H867N 2013] (1).

150. Books
One to one : the essence of retail branding and design / Michel van Tongeren.

by Tongeren, Michel van.

Material type: book Book; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: Amsterdam : BIS Pub., 2013Other title: Essence of retail branding and design | 1:1 One to one : the essence of retail branding and design.Accession number(s): 2016000004435.Availability: Items available for loan: Main Campus [Call number: HF5415.1255 T663O 2013] (1).

151. Books
Out of the box! : brand experiences between pop-up and flagship / edited by Robert Klanten, Sven Ehmann, and Kitty Bolhofer.

by Klanten, Robert [ed.] | Ehmann, Sven [ed.] | Bolhofer, Kitty [ed.].

Material type: book Book; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: Berlin : Die Gestalten Verlag, c2011Accession number(s): 201208210007.Availability: Items available for loan: Main Campus [Call number: HD69.B7 O976 2011] (1).

152. Books
Packaging makeovers : graphic redesign for market change / Stacey King Gordon

by King-Gordon, Stacey.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Beverly, Mass. : Rockport, 2007Accession number(s): 200807220006.Availability: Items available for loan: Main Campus [Call number: HF5415.15 K563P] (1).

153. Books
Positioning the brand : an inside-out approach / Rik Riezebos and Jaap van der Grinten.

by Riezebos, Rik | Grinten, Jaap van der.

Material type: book Book; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: London : Routledge, 2012Accession number(s): 2015000004112.Availability: Items available for loan: Main Campus [Call number: HF5415.15 R539P 2012] (1).

154. Books
Power branding : leveraging the success of the world's best brands / Steve McKee.

by McKee, Steve, 1963-.

Material type: book Book; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: New York, N.Y. : Palgrave Macmillan, 2014Accession number(s): 2015000001597, 2015000001856.Availability: Items available for loan: Main Campus [Call number: HF5415.1255 M324P 2014] (2).

155. Books
Power brands : measuring, making, and managing brand succes / Jesko Perrey, Tjark Freundt, and Dennis Spillecke.

by Perrey, Jesko [author] | Freundt, Tjark [author] | Spillecke, Dennis [author].

Edition: Third revised editionMaterial type: book Book; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: Weinheim : Wiley-VCH 2015Accession number(s): 2016000004797, 2016000005037.Availability: Items available for loan: Main Campus [Call number: HD69 .B7 P477P 2015] (2).

156. Books
Project management in product development: leadership skills and management techniques to deliver great products / George Ellis, VP Engineering and Chief Engineer, Kollmorgen IA-EU, Radford, VA, USA.

by Ellis, George [author].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Amsterdam : Elsevier, [2016]Accession number(s): 2016000003240.Availability: Items available for loan: Main Campus [Call number: HD69 .P75 E444P 2016] (1).

157.
Reputation marketing [electronic resource] : building and sustaining your organization's greatest asset / Joe Marconi.

by Marconi, Joe | American Marketing Association.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Chicago, Ill. : McGraw-Hill, c2002Online access: Electronic Resources Availability: No items available

158. Books
Romancing the brand : how brands create strong, intimate relationships with consumers / Tim Halloran.

by Halloran, Tim, 1969-.

Material type: book Book; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: San Francisco, Calif. : Jossey-Bass, 2014Accession number(s): 2014000002854, 2014000002934.Availability: Items available for loan: Main Campus [Call number: HF5415.1255 H344R] (2).

159. Books
Selling the Silver Bullet : the Lone Ranger and transmedia brand licensing / Avi Santo.

by Santo, Avi [author].

Edition: First editionMaterial type: book Book; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: Austin : University of Texas Press, 2015Accession number(s): 2016000004178.Availability: Items available for loan: Main Campus [Call number: HF5415.15 S267S 2015] (1).

160. Books
Six rules for brand revitalization : learn how companies like McDonald's can re-energize their brands / Larry Light and Joan Kiddon.

by Light, Larry | Kiddon, Joan.

Edition: Second editionMaterial type: book Book; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: Old Tappan, N.J. : Pearson, 2016Accession number(s): 2016000005510.Availability: Items available for loan: Main Campus [Call number: HF5415.1255 L533S 2016] (1).


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