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Your search returned 249 results.

181. Books
Principles of advertising & IMC / Tom Duncan

by Duncan, Tom.

Edition: 2nd ed. , international ed.Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Boston, Mass. : McGraw-Hill Irwin, c2005Other title: Principles of advertising and IMC.Accession number(s): 200407240056, 200407240057, 200407240058.Availability: Items available for loan: Main Campus [Call number: HF5415.13 D862P 2005] (1).

182. Books
Principles of advertising & IMC / Tom Duncan

by Duncan, Tom.

Edition: 2nd ed.Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Boston, Mass. : McGraw-Hill Irwin, c2005Other title: Principles of advertising and IMC.Accession number(s): 200809050009.Availability: Items available for loan: Main Campus [Call number: HF5415.13 D862P 2005] (1).

183. Books
Rebuilding brand America : what we must do to restore our reputation and safeguard the future of American business abroad / Dick Martin

by Martin, Dick.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: New York, N.Y. : AMACOM, c2007Accession number(s): 200707260012.Availability: Items available for loan: Main Campus [Call number: HD69 .B7 M377R] (1).

184. Books
Retail power plays : from trading to brand leadership : strategies for building retail brand value

by Wileman, Andrew | Jary, Michael.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Hampshire : Macmillan Business, 1997Accession number(s): 214281, 214282.Availability: Items available for loan: Main Campus [Call number: HD69 .B7 W543R] (1).

185. Books
Retailization : brand survival in the age of retailer power / Lars Thomassen, Keith Lincoln & Anthony Aconis

by Thomassen, Lars | Lincoln, Keith | Aconis, Anthony.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: London : Kogan Page, 2006Accession number(s): 200704240012.Availability: Items available for loan: Main Campus [Call number: HF5429 T465R] (1).

186. Books
Sell the brand first : how to sell your brand and create lasting customer loyalty / Dan Stiff

by Stiff, Dan.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: New York, N.Y. : McGraw-Hill, c2006Accession number(s): 200612140002, 200612140003.Availability: Items available for loan: Main Campus [Call number: HD69 .B7 S743S] (1).

187. Books
Shops & boutiques 2000 : designer stores and brand imagery

by Abramson, Susan | Stuchin, Marcie.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Glen Cove, N.Y. : PBC International, 1999Accession number(s): 80820000053, 80820000054.Availability: Items available for loan: Main Campus [Call number: HF5429 A272S] (1).

188. Books
Six rules for brand revitalization : learn how companies like McDonald's can re-energize their brands / Larry Light and Joan Kiddon.

by Light, Larry | Kiddon, Joan.

Edition: Second editionMaterial type: book Book; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: Old Tappan, N.J. : Pearson, 2016Accession number(s): 2016000005510.Availability: Items available for loan: Main Campus [Call number: HF5415.1255 L533S 2016] (1).

189. Books
Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller

by Keller, Kevin Lane.

Edition: 2nd ed. , international ed.Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Upper Saddle River, N.J. : Prentice Hall, c2003Accession number(s): 200308210017, 200308210018, 200307310097, 200308210016.Availability: Items available for loan: Main Campus [Call number: HD69 .B7 K444S 2003] (2).

190. Books
Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller

by Keller, Kevin Lane.

Edition: 4th ed., Global ed.Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Boston, Mass. : Pearson, c2013Accession number(s): 2016000003309.Availability: Items available for loan: Main Campus [Call number: HD69 .B7 K444S 2013] (1).

191. Books
Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller

by Keller, Kevin Lane.

Edition: 3rd ed. , Pearson international ed.Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2008Accession number(s): 201102040020, 200902210006, 200906300007, 200906300008, 201301250017, 201301250018, 201303070007.Availability: Items available for loan: Main Campus [Call number: HD 69 .B7 K444S 2008] (4). In transit (1).

192. Books
Strategic brand management : creating and sustaining brand equity long term

by Kapferer, Jean-Noel.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London : Kogan Page, 1998Accession number(s): 228888.Availability: No items available

193. Books
Strong brands, strong relationships / edited by Susan Fournier, Michael Breazeale and Jill Avery

by Fournier, Susan [editor] | Breazeale, Michael, 1964- [editor] | Avery, Jill [editor].

Material type: book Book; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: London : Routledge, 2015Accession number(s): 2016000005110.Availability: Items available for loan: Main Campus [Call number: HD69 .B87 S776 2015] (1).

194. Books
TechnoBrands : how to create & use "brand identity" to market, advertise & sell technology products

by Pettis, Chuck.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York, N.Y. : AMACOM, 1995Accession number(s): 204383, 204384.Availability: Items available for loan: Main Campus [Call number: HC79 .H53 P477T] (2).

195. Books
The 22 immutable laws of branding : how to build a product or service into a world-class brand / Al Ries and Laura Ries

by Ries, Al | Ries, Laura.

Edition: 1st Collins Business ed.Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: [New York, N.Y.] : CollinsBusiness, c2002Accession number(s): 200603180047, 200901220014.Availability: Items available for loan: Main Campus [Call number: HD69 .B7 R537T 2002] (1).

196. Books
The art of digital branding / Ian Cocoran.

by Cocoran, Ian.

Edition: Rev. ed.Material type: book Book; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: New York, N.Y. : Allworth Press, c2011Accession number(s): 2014000003540.Availability: No items available Checked out (1).

197. Books
The art of digital branding / Ian Cocoran

by Cocoran, Ian.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: New York, N.Y. : Allworth Press, c2007Accession number(s): 200905270037.Availability: Items available for loan: Main Campus [Call number: HF5415.1265 C626A] (1).

198. Books
The brand bubble : the looming crisis in brand value and how to avoid it / John Gerzema, Ed Lebar

by Gerzema, John, 1961- | Lebar, Ed.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: San Francisco, Calif. : Jossey-Bass, c2008Accession number(s): 200905230127, 200905230128.Availability: Items available for loan: Main Campus [Call number: HD69 .B7 G479B] (1).

199. Books
The brand called you : the ultimate brand-building and business development handbook to transform anyone into an indispensable personal brand / Peter Montoya with Tim Vandehey

by Montoya, Peter | Vandehey, Tim.

Edition: 2nd ed.Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: [Santa Ana, Calif.] : Personal Branding Press, 2005Accession number(s): 200710010009.Availability: Items available for loan: Main Campus [Call number: HD69 .B7 M667B 2005] (1).

200. Books
The brand gap : how to bridge the distance between business strategy and design : a whiteboard overview / by Marty Neumeier

by Neumeier, Marty.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Berkeley, Calif. : New Riders, 2003Accession number(s): 200603290012.Availability: Items available for loan: Main Campus [Call number: HD69 .B7 N485B] (1).


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