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1.
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Advertising management
by Aaker, David A | Myers, John G. Edition: 2nd ed.Material type:  Book; Format:
print
; Literary form:
Not fiction
Publisher: Englewood Cliffs, N.J. : Prentice-Hall, 1982Accession number(s): 33642.Availability: Items available for loan: Main Campus [Call number: HF5823 A243A 1982] (1).
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2.
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Advertising management / Rajeev Batra, John G. Myers, David A. Aaker
by Batra, Rajeev | Myers, John G | Aaker, David A. Edition: 5th ed.Material type: Book; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: Upper Saddle River, N.J. : Prentice Hall, 1996Accession number(s): 188966, 200309110082.Availability: Items available for loan: Main Campus [Call number: HF5823 B377A 1996] (1).
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3.
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Advertising management, fifth edition : instructor's manual with test / Revised by Prashanth U. Nyer ; Rajeev Batra, John G. Myers, David A. Aaker
by Nyer, Prashanth U | Batra, Rajeev. Advertising management, fifth edition | Myers, John G. Advertising management, fifth edition | Aaker, David A. Advertising management, fifth edition. Material type: Book; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: Upper Saddle River, N.J. : Prentice Hall, c1996Accession number(s): 200508130029.Availability: Items available for reference: Main Campus [Call number: HF5823 N937A] (1).
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4.
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5.
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Brand leadership
by Aaker, David A | Joachimsthaler, Erich. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York, N.Y. : Free Press, 2000Accession number(s): 60920000036, 60920000037.Availability: Items available for loan: Main Campus [Call number: HD69 .B7 A243B] (1).
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6.
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7.
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Brand relevance : making competitors irrelevant / David A. Aaker
by Aaker, David A. Material type: Book; Literary form:
Fiction
; Audience:
Specialized;
Publisher: San Francisco, Calif. : Jossey-Bass, c2011Accession number(s): 201108050013, 201311050007.Availability: Items available for loan: Main Campus [Call number: HD69.B7 A243B] (1). Checked out (1).
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8.
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Building strong brands / David A. Aaker
by Aaker, David A. Material type: Book; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: New York, N.Y. : Free Press, c1996Accession number(s): 200808200007, 301020010020, 301020010021.Availability: Items available for loan: Main Campus [Call number: HD69 .B7 A243B] (1). Checked out (1).
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9.
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Consumerism : search for the consumer interest
by Aaker, David A | Day, George S. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York, N.Y. : Free Press, 1974Accession number(s): 31481.Availability: Items available for loan: Main Campus [Call number: HC110 .C63 A243C 1974] (1).
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10.
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Consumerism : search for the consumer interest
by Aaker, David A [ed.] | Day, George S [ed.]. Edition: 3rd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York, N.Y. : Free Press, 1978Accession number(s): 76347.Availability: Items available for loan: Main Campus [Call number: HC110 C667 1978] (1).
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11.
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Consumerism : search for the consumer interest
by Aaker, David A [ed.] | Day, George S [ed.]. Edition: 4th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York, N.Y. : Free Press, 1982Accession number(s): 63839.Availability: Items available for loan: Main Campus [Call number: HC110 .C63 A243C 1982] (1).
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12.
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Essentials of marketing research
by Kumar, V | Aaker, David A | Day, George S. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York, N.Y. : Wiley, 1999Accession number(s): 290120010001, 290120010002.Availability: Items available for loan: Main Campus [Call number: HF5415.2 K852E] (1).
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13.
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14.
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Marketing research
by Aaker, David A | Kumar, V | Day, George S. Edition: 7th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York, N.Y. : Wiley, 2001Accession number(s): 81220000012, 81220000013.Availability: Items available for loan: Main Campus [Call number: HF5415.2 A243M 2001] (1).
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15.
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Marketing research
by Aaker, David A | Day, George S. Edition: 4th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York, N.Y. : Wiley, 1990Accession number(s): 149841.Availability: No items available
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16.
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Marketing research / David A. Aaker, V. Kumar, George S. Day
by Aaker, David A | Kumar, V | Day, George S. Edition: 9th ed.Material type: Book; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: Hoboken, N.J. : Wiley, c2007Accession number(s): 200911060024.Availability: Items available for loan: Main Campus [Call number: HF5415.2 A243M 2007] (1).
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17.
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Spanning silos : the new CMO imperative / David A. Aaker
by Aaker, David A. Material type: Book; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: Boston, Mass. : Harvard Business School Press, c2008Accession number(s): 200908130009.Availability: Items available for loan: Main Campus [Call number: HF5415.13 A243S] (1).
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18.
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Strategic market management
by Aaker, David A. Edition: 5th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York, N.Y. : Wiley, 1998Accession number(s): 223860.Availability: No items available In transit (1).
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19.
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Strategic market management / David A. Aaker
by Aaker, David A. Edition: 7th ed. , international ed.Material type: Book; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: Hoboken, N.J. : Wiley, c2005Accession number(s): 200505120021.Availability: Items available for loan: Main Campus [Call number: HF5415.13 A243S 2005] (1).
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20.
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Strategic market management / David A. Aaker
by Aaker, David A. Edition: 3rd ed.Material type: Book; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: New York, N.Y. : Wiley, c1992Accession number(s): 146458, 200309190097.Availability: Items available for loan: Main Campus [Call number: HF5415.13 A243S 1992] (1).
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