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Advertising, promotion, & supplemental aspects of integrated marketing communications / Terence A. Shimp
by Shimp, Terence A. Edition: 6th ed.Material type:  Book; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: Australia : Thomson/South-Western, c2003Other title: Advertising, promotion, and supplemental aspects of integrated marketing communications.Accession number(s): 200407280023, 200801290048, 200801250036.Availability: Items available for loan: Main Campus [Call number: HF 5415.123 S545A 2003] (1).
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3.
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4.
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5.
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Commonsense direct marketing
by Bird, Drayton. Edition: 4th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London : Kogan Page, 2000Accession number(s): 210820000020.Availability: Items available for loan: Main Campus [Call number: HF5415.126 B572C 2000] (1).
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6.
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Contemporary direct marketing / Lisa D. Spiller, Martin Baier
by Spiller, Lisa D | Baier, Martin. Material type: Book; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2005Accession number(s): 200407230153, 200408160036.Availability: Items available for loan: Main Campus [Call number: HF5415.126 S644C] (1).
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7.
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8.
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Creative strategy in direct marketing
by Jones, Susan K. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Lincolnwood, Ill. : NTC Business, 1998Accession number(s): 80920010016.Availability: Items available for loan: Main Campus [Call number: HF5415.126 J663C 1998] (1).
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9.
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Creative strategy in direct marketing
by Jones, Susan K. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Lincolnwood, Ill. : NTC Business, 1991Accession number(s): 143276.Availability: Items available for loan: Main Campus [Call number: HF5415.126 J663C] (1).
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10.
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Direct and digital marketing in practice / Brian Thomas, Matthew Housden
by Thomas, Brian, 1938- [author] | Housden, Matthew [author]. Edition: Third editionMaterial type: Book; Format:
print
; Literary form: ; Audience:
Specialized;
Publisher: London : Bloomsbury Business, 2017Accession number(s): 2018000002049.Availability: No items available Checked out (1).
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11.
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Direct and interactive marketing / Adrian Sargeant, Douglas C. West
by Sargeant, Adrian | West, Douglas C. Material type: Book; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: Oxford : Oxford Univ. Press, 2001Accession number(s): 200211110053.Availability: Items available for loan: Main Campus [Call number: HF5415.126 S273D] (1).
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12.
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13.
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Direct mail marketing design Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Rockport, Mass. : Rockport, 1994Accession number(s): 144885.Availability: Items available for loan: Main Campus [Call number: HF5415.122 D573] (1).
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14.
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Direct marketing
by Katzenstein, Herbert | Sachs, William S. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Columbus, Ohio : Charles E. Merrill Pub. Co., 1986Accession number(s): 64808.Availability: Items available for loan: Main Campus [Call number: HF5415.126 K379D] (1).
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15.
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Direct marketing : strategy, planning, execution / Edward Nash
by Nash, Edward L. Edition: 4th ed.Material type: Book; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: New York, N.Y. : McGraw - Hill, c2000Accession number(s): 200509050006.Availability: Items available for loan: Main Campus [Call number: HF5415.126 N373D 2000] (1).
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16.
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Direct marketing : strategy, planning, execution
by Nash, Edward L. Edition: 3rd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York, N.Y. : McGraw-Hill, 1995Accession number(s): 225276.Availability: Items available for loan: Main Campus [Call number: HF5415.126 N373D 1995] (1).
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17.
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18.
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Direct marketing in practice / Brian Thomas and Matthew Housden
by Thomas, Brian, 1938- | Housden, Matthew. Material type: Book; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: Oxford : Butterworth-Heinemann, 2002Accession number(s): 200308150015, 200310290038.Availability: Items available for loan: Main Campus [Call number: HF5415.126 T465D] (1).
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19.
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20.
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Direct marketing management
by Roberts, Mary Lou. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, N.J. : Prentice Hall International, 1999Accession number(s): 60220010008, 60220010009.Availability: Items available for loan: Main Campus [Call number: HF5415.126 R623D 1999] (2).
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