Your search returned 11 results.

1. Books
Brand spirit : how cause related marketing builds brands

by Pringle, Hamish | Thompson, Marjorie.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Chichester : Wiley, 1999Accession number(s): 231144.Availability: Items available for loan: Main Campus [Call number: HF5414 P746B] (1).

2. Books
Content to commerce : engaging consumers across paid, owned, and earned channels / Avi Savar.

by Savar, Avi, 1973-.

Material type: book Book; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: Hoboken, N.J. : Wiley, c2013Accession number(s): 2014000002922, 2014000002923.Availability: Items available for loan: Main Campus [Call number: HF5414 S282C] (2).

3. Books
Ethical and social marketing in Asia : incorporating fairness management / edited by Bang Nguyen, Chris Rowley.

by Nguyen, Bang [editor.] | Rowley, Chris, 1959- [editor.].

Material type: book Book; Format: print ; Literary form: Not fiction ; Audience: Specialized; Copyright date: Amsterdam : Elsevier, ©2015Other title: Incorporating fairness management.Accession number(s): 2016000003238.Availability: Items available for loan: Main Campus [Call number: HF5415.12.A78 E834 2015] (1).

4. Books
ROI of social media : how to improve the return on your social marketing investment / Guy Powell, Steven Groves, Jerry Dimos

by Powell, Guy | Groves, Steven | Dimos, Jerry.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Singapore : Wiley, 2011Accession number(s): 201104210008.Availability: Items available for loan: Main Campus [Call number: HF 5415.1265 P683R] (1).

5. Books
Social customer experience : engage and retain customers through social media / Dave Evans, Joe Cothrel.

by Evans, Dave, 1956- | Cothrel, Joseph P.

Material type: book Book; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: Indianapolis, Ind. : Sybex, c2014Accession number(s): 2014000003827.Availability: Items available for loan: Main Campus [Call number: HF5415.1265 E926S 2014] (1).

6. Books
Social marketing : improving the quality of life / Philip Kotler, Ned Roberto, Nancy Lee

by Kotler, Philip | Roberto, Ned | Lee, Nancy, 1932-.

Edition: 2nd ed.Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Thousand Oaks, Calif. : Sage, c2002Accession number(s): 200311050064, 200311050065.Availability: Items available for loan: Main Campus [Call number: HF5414 K674S 2002] (1).

7. Books
Social marketing : theoretical and practical perspectives

by Goldberg, Marvin E., ed | Fishbein, Martin, ed | Middlestadt, Susan E., ed.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Mahwah, N.J. : Lawrence Erlbaum Associates, 1997Accession number(s): 230392, 230393.Availability: Items available for loan: Main Campus [Call number: HF5415.122 S624] (1).

8. Books
Social marketing casebook / Jeff French, Rowena Merritt and Lucy Reynolds.

by French, Jeff | Merritt, Rowena | Reynolds, Lucy.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Los Angeles, Calif. : SAGE, 2011Accession number(s): 201403200025.Availability: Items available for loan: Main Campus [Call number: HF 5414 F736S] (1).

9. Books
Social media marketing all-in-one for dummies / by Jan Zimmerman and Deborah Ng.

by Zimmerman, Jan | Ng, Deborah.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: Hoboken, N.J. : Wiley, c2013Accession number(s): 201306040062.Availability: Items available for loan: Main Campus [Call number: HF5415.1265 Z555S 2013] (1).

10. Books
Social media marketing all-in-one for dummies / by Jan Zimmerman and Deborah Ng.

by Zimmerman, Jan [author] | Ng, Deborah [author].

Edition: 3rd editionMaterial type: book Book; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: Hoboken, NJ : John Wiley & Sons, Inc., ©2015Accession number(s): 2017000001671.Availability: Items available for loan: Main Campus [Call number: HF5414 Z555S 2015] (1).

11. Books
The art of cause marketing : how to use advertising to change personal behavior and public policy / Richard Earle

by Earle, Richard, 1932-.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Lincolnwood, Ill. : NTC Business, c2000Accession number(s): 200204100131.Availability: Items available for loan: Main Campus [Call number: HF5414 E274A] (1).


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