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Customer communications in marketing 2004-2005 / Maggie Jones and Alison Cheeseman
by Jones, Maggie | Cheeseman, Alison. Material type: Book; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: Amsterdam : Elsevier, 2004Other title: CIM coursebook : customer communications in marketing 2004-2005.Accession number(s): 200509170002, 200510250045.Availability: Items available for loan: Main Campus [Call number: HF5718 J663C 2004] (1).
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Customer equity : building and managing relationships as valuable assets / Robert C. Blattberg, Gary Getz, Jacquelyn S. Thomas
by Blattberg, Robert C, 1942- | Getz, Gary, 1955- | Thomas, Jacquelyn S, 1969-. Material type: Book; Literary form:
Not fiction
; Audience:
General;
Publisher: Boston, Mass. : Harvard Business School Pub. Co., c2001Accession number(s): 200204190125.Availability: Items available for loan: Main Campus [Call number: HF5415.55 B527C] (1).
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Customer experience for dummies / by Roy Barnes and Bob Kelleher.
by Barnes, Roy A [author] | Kelleher, Bob [author]. Material type: Book; Format:
print
; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: Hoboken, N.J. : John Wiley & Sons, 2015Accession number(s): 2017000001688.Availability: Items available for loan: Main Campus [Call number: HF5415.5 B376C 2015] (1).
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Marketing channels : a relationship management approach
by Pelton, Lou E | Strutton, David | Lumpkin, James R. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston, Mass. : Irwin/McGraw-Hill, 1997Accession number(s): 30220010034, 30220010035.Availability: Items available for loan: Main Campus [Call number: HF5415.129 P447M] (1).
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Markets of one : creating customer-unique value through mass customization
by Gilmore, James H., ed | Pine II, B. Joseph [ed.]. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston, Mass. : Harvard Business School Press, 2000Accession number(s): 80720000030, 80720000031.Availability: Items available for loan: Main Campus [Call number: TS155.65 M374] (1).
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