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81.
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Brands : meaning and value in media culture / Adam Arvidsson
by Arvidsson, Adam. Material type: Book; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: London : Routledge, 2006Accession number(s): 200702150002.Availability: Items available for loan: Main Campus [Call number: HD69 .B7 A784B] (1).
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82.
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Brands : the logos of the global economy / Celia Lury
by Lury, Celia. Material type: Book; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: London : Routledge, 2004Accession number(s): 200508180001, 200508180002.Availability: Items available for loan: Main Campus [Call number: HD69 .B7 L879B] (1).
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83.
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Brands : visions and values / edited by John Goodchild and Clive Callow
by Goodchild, John, 1943- [ed.] | Callow, Clive, 1938- [ed.]. Material type: Book; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: Chichester : Wiley, c2001Accession number(s): 200208280033.Availability: Items available for loan: Main Campus [Call number: HD69 .B7 B726] (1).
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84.
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Brands / Marcel Danesi
by Danesi, Marcel, 1946-. Material type: Book; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: New York, N.Y. : Routledge, 2006Accession number(s): 200704240009.Availability: Items available for loan: Main Campus [Call number: HD69 .B7 D363B] (1).
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85.
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86.
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87.
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88.
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89.
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90.
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91.
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92.
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93.
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94.
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Building brand authenticity : 7 habits of iconic brands / Michael Beverland.
by Beverland, Michael. Material type: Book; Format:
print
; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: Houndmills : Palgrave Macmillan, 2009Accession number(s): 2014000002858, 2014000002931.Availability: Items available for loan: Main Campus [Call number: HF5415.1255 B483B] (1). Checked out (1).
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95.
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96.
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97.
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Building strong brands / David A. Aaker
by Aaker, David A. Material type: Book; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: New York, N.Y. : Free Press, c1996Accession number(s): 200808200007, 301020010020, 301020010021.Availability: Items available for loan: Main Campus [Call number: HD69 .B7 A243B] (1). Checked out (1).
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98.
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99.
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100.
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