BANGKOK UNIVERSITY LIBRARY AND LEARNING SPACE catalog › Results of search for 'su,complete-subfield:{CONSUMERS' PREFERENCES}'

	1.		Authenticity : what consumers really want / James H. Gilmore, B. Joseph Pine II by Gilmore, James H \| Pine II, B. Joseph. Material type: Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Boston, Mass. : Harvard Business School Press, c2007Accession number(s): 200908130006, 200908130007.Availability: Items available for loan: Main Campus [Call number: HF5415.15 G545A] (1). Place hold Add to cart (remove)
	2.		Citizen brand : 10 commandments for transforming brands in a consumer democracy / Marc Gobe by Gobe, Marc. Material type: Book; Literary form: Not fiction ; Audience: Specialized; Publisher: New York, N.Y. : Allworth Press, c2002Accession number(s): 200506210059, 200506210060.Availability: Items available for loan: Main Campus [Call number: HD69 .B7 G623C] (1). Place hold Add to cart (remove)
	3.		Citizen brand [electronic resource] : 10 commandments for transforming brands in a consumer democracy / Marc Gobé. by Gobé, Marc. Material type: Book; Format: print ; Literary form: Not fiction Publisher: New York, N.Y. : Allworth Press, c2002Other title: 10 commandments for transforming brands in a consumer democracy \| Ten commandments for transforming brands in a consumer democracy.Online access: Electronic Resources Availability: No items available Add to cart (remove)
	4.		Conquering consumerspace [electronic resource] : marketing strategies for a branded world / Michael R. Solomon. by Solomon, Michael R. Material type: Book; Format: print ; Literary form: Not fiction Publisher: New York, N.Y. : AMACOM c2003Online access: Electronic Resources Availability: No items available Add to cart (remove)
	5.		Conquering consumerspace : marketing strategies for a branded world / Michael R. Solomon by Solomon, Michael R. Material type: Book; Literary form: Not fiction ; Audience: Specialized; Publisher: New York, N.Y. : AMACOM, c2003Accession number(s): 200307310028, 200310290051.Availability: Items available for loan: Main Campus [Call number: HD69 .B7 S646C] (1). Place hold Add to cart (remove)
	6.		Consumer behavior : in fashion / Michael R. Solomon, Nancy J. Rabolt by Solomon, Michael R \| Rabolt, Nancy J. Material type: Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Upper Saddle River, N.J. : Prentice Hall, c2004Accession number(s): 200410290002, 200412280052.Availability: Items available for loan: Main Campus [Call number: HD9940 .A2 S646C] (1). Place hold Add to cart (remove)
	7.		Consumers in context : the BPM research program by Foxall, Gordon. Material type: Book; Format: print ; Literary form: Not fiction Publisher: London : Routledge, 1996Accession number(s): 205554.Availability: Items available for loan: Main Campus [Call number: HF5415.32 F692C] (1). Place hold Add to cart (remove)
	8.		Cool search [electronic resource]: keeping your organization in touch and on the edge / Jean Lammiman and Michel Syrett. by Lammiman, Jean \| Syrett, Michel. Material type: Book; Format: print ; Literary form: Not fiction Publisher: Oxford : Capstone, 2004Online access: Electronic Resources Availability: No items available Add to cart (remove)
	9.		Corporate branding : areas, arenas and approaches / edited by T C Melewar and S F Syed Alwi. by Melewar, T. C [editor.] \| Alwi, S. F. Syed [editor.]. Material type: Book; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: London : Routledge, Taylor & Francis Group, 2015Accession number(s): 2016000005808.Availability: Items available for loan: Main Campus [Call number: HF5415 C676 2015] (1). Place hold Add to cart (remove)
	10.		Customer behavior : consumer behavior and beyond by Sheth, Jagdish N \| Mittal, Banwari \| Newman, Bruce I. Material type: Book; Format: print ; Literary form: Not fiction Publisher: Fort Worth, Tex. : Dryden Press, 1999Accession number(s): 228378.Availability: Items available for loan: Main Campus [Call number: HF5415.32 S537C] (1). Place hold Add to cart (remove)
	11.		Developing winning brand strategies / Lars Finskud by Finskud, Lars. Material type: Book; Literary form: Not fiction ; Audience: Specialized; Publisher: New York, N.Y. : Business Expert Press, 2009Accession number(s): 201101100055, 201101100056.Availability: Items available for loan: Main Campus [Call number: HF 5415.3 F567D] (1). Place hold Add to cart (remove)
	12.		Discrete choice methods with simulation / Kenneth E. Train by Train, Kenneth E. Material type: Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Cambridge : Cambridge Univ. Press, 2003Accession number(s): 200304240080, 200307100070, 200308150061.Availability: Items available for loan: Main Campus [Call number: HD30.23 T724D] (1). Place hold Add to cart (remove)
	13.		Emotional branding : the new paradigm for connecting brands to people / by Marc Gobe by Gobe, Marc. Material type: Book; Literary form: Not fiction ; Audience: Specialized; Publisher: New York, N.Y. : Allworth Press, c2001Accession number(s): 200605250118.Availability: Items available for loan: Main Campus [Call number: HD69 .B7 G623E] (1). Place hold Add to cart (remove)
	14.		Emotional branding : the new paradigm for connecting brands to people / by Marc Gobe by Gobe, Marc. Edition: Updated and rev. ed.Material type: Book; Literary form: Not fiction ; Audience: Specialized; Publisher: New York, N.Y. : Allworth Press, c2009Accession number(s): 201104280025.Availability: Items available for loan: Main Campus [Call number: HD69.B7 G623E 2009] (1). Place hold Add to cart (remove)
	15.		Hooked : how to build habit-forming products / Nir Eyal with Ryan Hoover. by Eyal, Nir [author]. Material type: Book; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: New York Portfolio Penguin 2014Accession number(s): 2018000000630.Availability: Items available for loan: Main Campus [Call number: HF5415.153 E924H 2014] (1). Place hold Add to cart (remove)
	16.		Managing customer relationships [electronic resource] : a strategic framework / Don Peppers, Martha Rogers. by Peppers, Don \| Rogers, Martha, 1952-. Material type: Book; Format: print ; Literary form: Not fiction Publisher: Hoboken, New Jersey : Wiley, c2004Online access: Electronic Resources Availability: No items available Add to cart (remove)
	17.		Managing customer relationships : a strategic framework / Don Peppers, Martha Rogers. by Peppers, Don \| Rogers, Martha, 1952-. Edition: 2nd ed.Material type: Book; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: Hoboken, N.J. : Wiley, c2011Accession number(s): 2016000003819.Availability: Items available for loan: Main Campus [Call number: HF5415.5 P466M 2011] (1). Place hold Add to cart (remove)
	18.		Married to the brand : why consumers bond with some brands for life : lessons from 60 years of research into the psychology of consumer relationships / by William J. McEwen by McEwen, William J. Material type: Book; Literary form: Not fiction ; Audience: Specialized; Publisher: New York, N.Y. : Gallup Press, 2005Accession number(s): 200902210009.Availability: Items available for loan: Main Campus [Call number: HF5415.32 M323M] (1). Place hold Add to cart (remove)
	19.		Producing fashion : commerce, culture, and consumers / edited by Regina Lee Blaszczyk by Blaszczyk, Regina Lee [ed.]. Material type: Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Philadelphia, Pa. : Univ. of Pennsylvania Press, c2008Accession number(s): 200912080005.Availability: Items available for loan: Main Campus [Call number: TT497 P762] (1). Place hold Add to cart (remove)
	20.		Stopwatch marketing : take charge of the time when your customer decides to buy / John Rosen, AnnaMaria Turano by Rosen, John \| Turano, AnnaMaria. Material type: Book; Literary form: Not fiction ; Audience: Specialized; Publisher: New York, N.Y. : Portfolio, c2008Accession number(s): 200805200007.Availability: Items available for loan: Main Campus [Call number: HF5415.13 R673S] (1). Place hold Add to cart (remove)

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