BANGKOK UNIVERSITY LIBRARY AND LEARNING SPACE catalog › Results of search for 'su,complete-subfield:{RELATIONSHIP MARKETING}'

	1.		Brand advocates : turning enthusiastic customers into a powerful marketing force / Rob Fuggetta. by Fuggetta, Rob. Material type: Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Hoboken, N.J. : Wiley, c2012Accession number(s): 201310250018, 201311050014.Availability: Items available for loan: Main Campus [Call number: HF 5415.55 F833B] (1). Place hold Add to cart (remove)
	2.		Consumer-brand relationships : theory and practice / edited by Susan Fournier, Michael Breazeale, and Marc Fetscherin. by Fournier, Susan [ed.] \| Breazeale, Michael [ed.] \| Fetscherin, Marc [ed.]. Material type: Book; Literary form: Not fiction ; Audience: Specialized; Publisher: London : Routledge, 2012Accession number(s): 201209120007, 201210150013.Availability: Items available for loan: Main Campus [Call number: HF 5415.5 C667] (2). Place hold Add to cart (remove)
	3.		Customer communications in marketing 2004-2005 / Maggie Jones and Alison Cheeseman by Jones, Maggie \| Cheeseman, Alison. Material type: Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Amsterdam : Elsevier, 2004Other title: CIM coursebook : customer communications in marketing 2004-2005.Accession number(s): 200509170002, 200510250045.Availability: Items available for loan: Main Campus [Call number: HF5718 J663C 2004] (1). Place hold Add to cart (remove)
	4.		Customer equity : building and managing relationships as valuable assets / Robert C. Blattberg, Gary Getz, Jacquelyn S. Thomas by Blattberg, Robert C, 1942- \| Getz, Gary, 1955- \| Thomas, Jacquelyn S, 1969-. Material type: Book; Literary form: Not fiction ; Audience: General; Publisher: Boston, Mass. : Harvard Business School Pub. Co., c2001Accession number(s): 200204190125.Availability: Items available for loan: Main Campus [Call number: HF5415.55 B527C] (1). Place hold Add to cart (remove)
	5.		Customer experience for dummies / by Roy Barnes and Bob Kelleher. by Barnes, Roy A [author] \| Kelleher, Bob [author]. Material type: Book; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: Hoboken, N.J. : John Wiley & Sons, 2015Accession number(s): 2017000001688.Availability: Items available for loan: Main Campus [Call number: HF5415.5 B376C 2015] (1). Place hold Add to cart (remove)
	6.		Customer relationship management : integrating marketing strategy and information technology / William G. Zikmund, Raymond McLeod, Jr., Faye W. Gilbert by Zikmund, William G \| McLeod, Raymond, Jr \| Gilbert, Faye W. Material type: Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Hoboken, N.J. : Wiley, c2003Accession number(s): 200310280053.Availability: Items available for loan: Main Campus [Call number: HF5415.55 Z545C] (1). Place hold Add to cart (remove)
	7.		Customer relationship marketing : get to know your customers and win their loyalty by Stone, Merlin, 1948- \| Woodcock, Neil \| Machtynger, Liz. Edition: 2nd ed.Material type: Book; Format: print ; Literary form: Not fiction Publisher: London : Kogan Page, 2000Accession number(s): 90820000051, 90820000052.Availability: No items available In transit (1). Place hold Add to cart (remove)
	8.		Customer-centric marketing : building relationships, creating advocates, and influence your customer / Aldo Cundari. by Cundari, Aldo [author]. Material type: Book; Format: print ; Literary form: Not fiction ; Audience: Specialized; Copyright date: Hoboken, N.J. : Wiley, ©2015Accession number(s): 2017000001691.Availability: No items available Checked out (1). Place hold Add to cart (remove)
	9.		Effective sales force automation and customer relationship management : a focus on selection and implementation / Raj Agnihotri, Adam A. Rapp by Agnihotri, Raj \| Rapp, Adam A. Material type: Book; Literary form: Not fiction ; Audience: Specialized; Publisher: New York, N.Y. : Business Expert Press, 2010Accession number(s): 201103280021.Availability: Items available for loan: Main Campus [Call number: HF 5438.35 A464E] (1). Place hold Add to cart (remove)
	10.		Festive : the art and design of promotional mailing / Scott Witham by Witham, Scott. Material type: Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Mies : RotoVision, c2002Accession number(s): 200408250003.Availability: Items available for loan: Main Campus [Call number: HF5415.55 W573F] (1). Place hold Add to cart (remove)
	11.		Handbook of brand relationships / Deborah J. MacInnis, C. Whan Park, Joseph R. Priester, editors by MacInnis, Deborah J [ed.] \| Park, C. Whan [ed.] \| Priester, Joseph R, 1960- [ed.]. Material type: Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Armonk, N.Y. : M.E. Sharpe, c2009Accession number(s): 201011190003.Availability: Items available for loan: Main Campus [Call number: HF 5415.55 H362] (1). Place hold Add to cart (remove)
	12.		Handbook of CRM : achieving excellence in customer management / Adrian Payne by Payne, Adrian. Material type: Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Amsterdam : Elsevier, 2006Accession number(s): 200706070006, 200706070007.Availability: Items available for loan: Main Campus [Call number: HF5415.5 P396H] (2). Place hold Add to cart (remove)
	13.		Leading through relationship marketing : how winning organisations leverage stakeholder relationships to improve business performance / Richard Batterley by Batterley, Richard. Material type: Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Sydney : McGraw-Hill, c2004Accession number(s): 200802040005.Availability: Items available for loan: Main Campus [Call number: HF5415.55 B377L] (1). Place hold Add to cart (remove)
	14.		Managing customer relationships [electronic resource] : a strategic framework / Don Peppers, Martha Rogers. by Peppers, Don \| Rogers, Martha, 1952-. Material type: Book; Format: print ; Literary form: Not fiction Publisher: Hoboken, New Jersey : Wiley, c2004Online access: Electronic Resources Availability: No items available Add to cart (remove)
	15.		Managing customer relationships : a strategic framework / Don Peppers, Martha Rogers. by Peppers, Don \| Rogers, Martha, 1952-. Edition: 2nd ed.Material type: Book; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: Hoboken, N.J. : Wiley, c2011Accession number(s): 2016000003819.Availability: Items available for loan: Main Campus [Call number: HF5415.5 P466M 2011] (1). Place hold Add to cart (remove)
	16.		Managing the customer experience : turning customers into advocates / Shaun Smith and Joe Wheeler by Smith, Shaun \| Wheeler, Joe. Material type: Book; Literary form: Not fiction ; Audience: Specialized; Publisher: London : Financial Times Prentice Hall, 2002Accession number(s): 200302220321, 200302220322, 200303220067.Availability: Items available for loan: Main Campus [Call number: HF5415.5 S647M] (1). Place hold Add to cart (remove)
	17.		Managing the new customer relationship : strategies to engage the social customer and build lasting value / Ian H. Gordon. by Gordon, Ian, 1952-. Material type: Book; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: Ontario : Wiley, c2013Accession number(s): 2014000002860, 2014000002929.Availability: Items available for loan: Main Campus [Call number: HF5415.55 G672M] (1). Items available for reference: Main Campus [Call number: HF5415.55 G672M] (1). Place hold Add to cart (remove)
	18.		Marketing channels : a relationship management approach by Pelton, Lou E \| Strutton, David \| Lumpkin, James R. Material type: Book; Format: print ; Literary form: Not fiction Publisher: Boston, Mass. : Irwin/McGraw-Hill, 1997Accession number(s): 30220010034, 30220010035.Availability: Items available for loan: Main Campus [Call number: HF5415.129 P447M] (1). Place hold Add to cart (remove)
	19.		Marketing channels : a relationship management approach / Lou E. Pelton, David Strutton, James R. Lumpkin by Pelton, Lou E \| Strutton, David \| Lumpkin, James R. Edition: 2nd ed. , international ed.Material type: Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Boston, Mass. : McGraw-Hill/Irwin, c2002Accession number(s): 200212260027, 200702140051.Availability: Items available for loan: Main Campus [Call number: HF5415.129 P447M 2002] (1). Place hold Add to cart (remove)
	20.		Markets of one : creating customer-unique value through mass customization by Gilmore, James H., ed \| Pine II, B. Joseph [ed.]. Material type: Book; Format: print ; Literary form: Not fiction Publisher: Boston, Mass. : Harvard Business School Press, 2000Accession number(s): 80720000030, 80720000031.Availability: Items available for loan: Main Campus [Call number: TS155.65 M374] (1). Place hold Add to cart (remove)

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