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1.
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A preface to marketing management / J. Paul Peter, James H. Donnelly, Jr.
by Peter, J. Paul | Donnelly, James H., Jr. Edition: 9th ed. , international ed.Material type: Book; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: Boston, Mass. : McGraw-Hill/Irwin, c2003Accession number(s): 200310040026, 200310040027.Availability: Items available for loan: Main Campus [Call number: HF5415.13 P473P 2003] (1).
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2.
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Analysis for marketing planning / Donald R. Lehmann, Russell S. Winer
by Lehmann, Donald R | Winer, Russell S. Edition: 6th ed. , international ed.Material type: Book; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: Boston, Mass. : McGraw-Hill, 2005Accession number(s): 200605250105.Availability: Items available for loan: Main Campus [Call number: HF5415.13 L435A 2005] (1).
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3.
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Analysis for marketing planning / Donald R. Lehmann, Russell S. Winer
by Lehmann, Donald R | Winer, Russell S. Edition: 5th ed. , international ed.Material type: Book; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: Boston, Mass. : McGraw-Hill/Irwin, c2002Accession number(s): 200407020384, 200407020385.Availability: Items available for loan: Main Campus [Call number: HF5415.13 L435A 2002] (1).
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4.
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Analysis for marketing planning / Donald R. Lehmann, Russell S. Winer
by Lehmann, Donald R | Winer, Russell S. Edition: 5th ed.Material type: Book; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: Boston, Mass. : McGraw-Hill Irwin, c2002Accession number(s): 200406150119, 200406150120.Availability: Items available for loan: Main Campus [Call number: HF5415.13 L435A 2002] (1).
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5.
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6.
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Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy
by Perreault, William D., Jr | McCarthy, E. Jerome. Edition: 14th ed. , international ed.Material type: Book; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: Boston, Mass. : McGraw-Hill/Irwin, c2002Accession number(s): 200204120059, 200308200030, 200308200031.Availability: Items available for loan: Main Campus [Call number: HF5415.13 P477B 2002] (1).
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7.
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Churchill/Ford/Walker's Sales force management / Mark W. Johnston, Greg W. Marshall
by Johnston, Mark W | Marshall, Greg W | Churchill, Gilbert A. Sales force management | Ford, Neil M. Sales force management | Walker, Orville C. Sales force management. Edition: 8th ed. , international ed.Material type: Book; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: Boston, Mass. : McGraw-Hill/Irwin, c2006Other title: Sales force management.Accession number(s): 200605250041.Availability: Items available for loan: Main Campus [Call number: HF5438.4 J636C 2006] (1).
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8.
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9.
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Global marketing : foreign entry, local marketing, & global management / Johny K. Johansson
by Johansson, Johny K. Edition: 3rd ed.Material type: Book; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: Boston, Mass. : McGraw-Hill/Irwin, c2003Other title: Global marketing : foreign entry, local marketing, and global management.Accession number(s): 200309040041, 200309040042.Availability: Items available for loan: Main Campus [Call number: HF1416 J632G 2003] (1).
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10.
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Global marketing : foreign entry, local marketing, & global management / Johny K. Johansson
by Johansson, Johny K. Edition: 3rd ed. , international ed.Material type: Book; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: Boston, Mass. : McGraw-Hill/Irwin, c2003Other title: Global marketing : foreign entry, local marketing, and global management.Accession number(s): 200302250012, 200308210039.Availability: Items available for loan: Main Campus [Call number: HF1416 J632G 2003] (1).
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11.
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Global marketing : foreign entry, local marketing, & global management / Johny K. Johansson
by Johansson, Johny K. Edition: 4th ed. , international ed.Material type: Book; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: Boston, Mass. : McGraw-Hill, 2006Other title: Global marketing : foreign entry, local marketing, and global management.Accession number(s): 200606220010.Availability: Items available for loan: Main Campus [Call number: HF1416 J632G 2006] (1).
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12.
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IMC : using advertising and promotion to build brands / Tom Duncan
by Duncan, Thomas R. Material type: Book; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: Boston, Mass. : McGraw-Hill/Irwin, c2002Accession number(s): 200407230128.Availability: Items available for loan: Main Campus [Call number: HF5415.13 D862I] (1).
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13.
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Management of a sales force / Rosann L. Spiro, William J. Stanton, Gregory A. Rich
by Spiro, Rosann L | Stanton, William J | Rich, Gregory A. Edition: 11th ed. , international ed.Material type: Book; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: Boston, Mass. : McGraw-Hill/Irwin, c2003Accession number(s): 200602090059, 200602090060.Availability: Items available for loan: Main Campus [Call number: HF5438.4 S647M 2003] (1).
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14.
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Management of a sales force / William J. Stanton, Rosann Spiro
by Stanton, William J | Spiro, Rosann. Edition: 10th ed.Material type: Book; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: Boston, Mass. : Irwin/McGraw-Hill, 1999Accession number(s): 200404210052, 200404210053.Availability: Items available for loan: Main Campus [Call number: HF5438.4 S726M 1999] (1).
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15.
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16.
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Marketing management : text and cases / Robert J. Dolan
by Dolan, Robert J. Edition: International ed.Material type: Book; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: Boston, Mass. : McGraw-Hill Irwin, c2002Accession number(s): 200702140013.Availability: Items available for loan: Main Campus [Call number: HF5415.13 D642M 2002] (1).
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17.
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18.
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19.
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New products management / Merle Crawford, Anthony Di Benedetto
by Crawford, Merle | Di Benedetto, Anthony. Edition: 8th ed. , international ed.Material type: Book; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: Boston, Mass. : McGraw Hill, 2006Accession number(s): 200505170073, 200609120024, 200609120025.Availability: Items available for loan: Main Campus [Call number: HF 5415.153 C728N 2006] (2).
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20.
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Principles of advertising & IMC / Tom Duncan
by Duncan, Tom. Edition: 2nd ed. , international ed.Material type: Book; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: Boston, Mass. : McGraw-Hill Irwin, c2005Other title: Principles of advertising and IMC.Accession number(s): 200407240056, 200407240057, 200407240058.Availability: Items available for loan: Main Campus [Call number: HF5415.13 D862P 2005] (1).
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