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Advanced brand management : from vision to valuation / Paul Temporal
by Temporal, Paul. Material type: Book; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: Singapore : Wiley, c2002Accession number(s): 200304260019, 200304260020, 200304260021.Availability: Items available for loan: Main Campus [Call number: HD69 .B7 T456A] (1).
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Brands : visions and values / edited by John Goodchild and Clive Callow
by Goodchild, John, 1943- [ed.] | Callow, Clive, 1938- [ed.]. Material type: Book; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: Chichester : Wiley, c2001Accession number(s): 200208280033.Availability: Items available for loan: Main Campus [Call number: HD69 .B7 B726] (1).
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The business of brands / by Jon Miller & David Muir
by Miller, Jon, 1971- | Muir, David, 1971-. Material type: Book; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: Chichester : Wiley, 2005Accession number(s): 201102030027.Availability: Items available for loan: Main Campus [Call number: HD 69 .B7 M544B] (1).
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