Your search returned 48 results.

1. Books
A master class in brand planning : the timeless works of Stephen King / edited by Judie Lannon, Merry Baskin

by King, Stephen, 1931- | Lannon, Judie [ed.] | Baskin, Merry [ed.].

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Chichester : Wiley, c2007Accession number(s): 200805200004.Availability: Items available for loan: Main Campus [Call number: HF5415.1255 K563M] (1).

2. Books
Brand rewired : connecting intellectual property, branding, and creativity strategy / Anne H. Chasser, Jennifer C. Wolfe

by Chasser, Anne H | Wolfe, Jennifer C.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Hoboken, N.J. : Wiley, c2010Accession number(s): 201102030035.Availability: Items available for loan: Main Campus [Call number: HF 5415.15 C427B] (1).

3.
Brand stretch [electronic resource] : why 1 in 2 extensions fail and how to beat the odds : a brandgym workout / by David Taylor

by Taylor, David, 1964-.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Chichester : Wiley, c2004Other title: Brandstretch.Online access: Electronic Resources Availability: No items available

4. Books
Brands laid bare : using market research for evidence-based brand management / Kevin Ford

by Ford, Kevin.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Chichester : Wiley, 2005Accession number(s): 200905230129.Availability: Items available for loan: Main Campus [Call number: HD69 .B7 F672B] (1).

5. Books
Build your own network sales business

by Kishel, Gregory | Kishel, Patricia.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York, N.Y. : Wiley, 1992Accession number(s): 119365.Availability: Items available for loan: Main Campus [Call number: HF5415.126 K573B] (1).

6. Books
Business development for dummies / by Anna Kennedy

by Kennedy, Anna [author].

Material type: book Book; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: Chichester : Wiley, 2015Accession number(s): 2016000003509.Availability: Items available for loan: Main Campus [Call number: HF5386 K466B 2015] (1).

7.
Business without borders [electronic resource] : a strategic guide to global marketing / Donald A. DePalma.

by DePalma, Donald A.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York, N.Y. : Wiley, c2002Online access: Electronic Resources Availability: No items available

8. Books
Business without borders : a strategic guide to global marketing / Donald A. DePalma

by DePalma, Donald A.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: New York, N.Y. : Wiley, c2002Accession number(s): 200209050136.Availability: Items available for loan: Main Campus [Call number: HF1416 D462B] (1).

9. Books
Cases in marketing management

by Dalrymple, Douglas J | Parsons, Leonard J | Jeannet, Jean-Pierre.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York, N.Y. : Wiley, 1992Accession number(s): 146586.Availability: Items available for loan: Main Campus [Call number: HF5415.13 D347C] (1).

10. Books
Competitive branding : winning in the market place with value-added brands

by Nilson, Torsten H.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Chichester : Wiley, 1998Accession number(s): 221311, 221312.Availability: Items available for loan: Main Campus [Call number: HF5415.13 N547C] (1).

11. Books
Connective branding : building brand equity in a demanding world / Claudia Fisher-Buttinger and Christine Vallaster

by Fisher-Buttinger, Claudia | Vallaster, Christine, 1971-.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Chichester : Wiley, c2008Accession number(s): 200903180004.Availability: Items available for loan: Main Campus [Call number: HD69 .B7 F573C] (1).

12. Books
Customer relationship management : integrating marketing strategy and information technology / William G. Zikmund, Raymond McLeod, Jr., Faye W. Gilbert

by Zikmund, William G | McLeod, Raymond, Jr | Gilbert, Faye W.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Hoboken, N.J. : Wiley, c2003Accession number(s): 200310280053.Availability: Items available for loan: Main Campus [Call number: HF5415.55 Z545C] (1).

13. Books
Customer-centric marketing : building relationships, creating advocates, and influence your customer / Aldo Cundari.

by Cundari, Aldo [author].

Material type: book Book; Format: print ; Literary form: Not fiction ; Audience: Specialized; Copyright date: Hoboken, N.J. : Wiley, ©2015Accession number(s): 2017000001691.Availability: No items available Checked out (1).

14. Books
Designing brand identity : a complete guide to creating, building and maintaining strong brands / Alina Wheeler

by Wheeler, Alina.

Edition: 2nd ed.Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Hoboken, N.J. : Wiley, c2006Accession number(s): 200605250111, 200803260012, 201302010006, 201302010007.Availability: Items available for loan: Main Campus [Call number: HD69 .B7 W433D 2006] (2).

15. Books
Designing brand identity : a complete guide to creating, building, and maintaining strong brands / Alina Wheeler

by Wheeler, Alina.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Hoboken, N.J. : Wiley, c2003Accession number(s): 200601130043.Availability: Items available for loan: Main Campus [Call number: HD69 .B7 W433D] (1).

16. Books
Digital Marketing for dummies / : by Ryan Deiss and Russ Henneberry.

by Deiss, Ryan [author] | Henneberry, Russ [author].

Material type: book Book; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: Hoboken, N.J. : Wiley, ©2017Accession number(s): 2017000001744.Availability: Items available for loan: Main Campus [Call number: HF5415.1265 D447D 2017] (1).

17. Books
Employer brand management : practical lessons from the world's leading employers / Richard Mosley.

by Mosley, Richard, 1964- [author.].

Edition: Edition firstMaterial type: book Book; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: Chichester : Wiley, 2014Accession number(s): 2016000004436.Availability: Items available for loan: Main Campus [Call number: HF5549 M674E 2014] (1).

18. Books
From entrepreneur to infopreneur : make money with books, ebooks, and information products / Stephanie Chandler

by Chandler, Stephanie, 1972-.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Hoboken, N.J. : Wiley, c2007Accession number(s): 201012240058.Availability: Items available for loan: Main Campus [Call number: HD 9999 .I492 C426F] (1).

19. Books
Global marketing management / Masaaki Kotabe, Kristiaan Helsen

by Kotabe, Masaaki | Helsen, Kristiaan.

Edition: 2nd ed.Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: New York, N.Y. : Wiley, c2001Accession number(s): 200302250014, 200302250015.Availability: Items available for loan: Main Campus [Call number: HF1416 K672G 2001] (1).

20. Books
Kellogg on branding : the marketing faculty of the Kellogg School of Management / edited by Alice M. Tybout and Tim Calkins ; foreword by Philip Kotler

by Tybout, Alice M | Calkins, Tim | Kellogg School of Management.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Hoboken, N.J. : Wiley, c2005Accession number(s): 200603010047.Availability: Items available for loan: Main Campus [Call number: HD69 .B7 K444] (1).


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