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101. Books
Consumers / Eric Arnould, Linda Price, George Zinkhan

by Arnould, Eric J | Price, Linda | Zinkhan, George.

Edition: International ed.Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Boston, Mass. : McGraw-Hill, c2002Accession number(s): 200304250039, 200304250040.Availability: Items available for loan: Main Campus [Call number: HF5415.32 A766C 2002] (1).

102. Books
Consumers / Eric Arnould, Linda Price, George Zinkhan

by Arnould, Eric J | Price, Linda | Zinkhan, George Martin.

Edition: 2nd ed. , international ed.Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Boston, Mass. : McGraw Hill Irwin, c2004Accession number(s): 200408050104, 200408050105.Availability: No items available In transit (1).

103. Books
Consumers in context : the BPM research program

by Foxall, Gordon.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London : Routledge, 1996Accession number(s): 205554.Availability: Items available for loan: Main Campus [Call number: HF5415.32 F692C] (1).

104.
Contemporary Marketing Strategy : Analyzing Consumer Behavior to Drive Managerial Decision Making / Rajagopal.

by Rajagopal, 1957- [author.].

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Copyright date: Cham : Palgrave Macmillan, ©2019Online access: Electronic Resources Availability: No items available

105. Books
Copy, copy, copy : how to do smarter marketing by using other people's ideas / Mark Earls.

by Earls, Mark [author] | Willshire, John V [illustrator].

Material type: book Book; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: Chichester : Wiley, 2015Accession number(s): 2016000003234.Availability: Items available for loan: Main Campus [Call number: HF5415 E274C 2015] (1).

106. Books
Corporate brand personality : re-focus your organization's culture to build trust, respect and authenticity / Lesley Everett.

by Everett, Lesley [author.].

Material type: book Book; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: London : KoganPage, 2016Accession number(s): 2017000001267.Availability: Items available for loan: Main Campus [Call number: HF5415.1255 E937C 2016] (1).

107. Books
Creating customer value : the path to sustainable competitive advantage

by Naumann, Earl.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Cincinnati, Ohio : Thomson Executive Press, 1995Accession number(s): 205250.Availability: Items available for loan: Main Campus [Call number: HF5415.5 N385C] (1).

108. Books
Creating value with big data analytics : making smarter marketing decisions / Peter Verhoef, Edwin Kooge and Natasha Walk.

by Verhoef, Peter C [author.] | Kooge, Edwin [author.] | Walk, Natasha [author.].

Material type: book Book; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: London : Routledge, 2016Accession number(s): 2016000004935.Availability: Items available for loan: Main Campus [Call number: HF5415.32 V473C 2016] (1).

109. Books
Creative plastic cards : a selection of credit cards, bank cards, membership cards

by A.G. Publishers, Inc.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Tokyo : A.G., 1994Accession number(s): 153404.Availability: Items available for loan: Main Campus [Call number: NC1002 .C4 A36C] (1).

110. Books
Customer behavior : consumer behavior and beyond

by Sheth, Jagdish N | Mittal, Banwari | Newman, Bruce I.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Fort Worth, Tex. : Dryden Press, 1999Accession number(s): 228378.Availability: Items available for loan: Main Campus [Call number: HF5415.32 S537C] (1).

111. Books
Customer loyalty : how to earn it, how to keep it

by Griffin, Jill.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: San Francisco, Calif. : Jossey-Bass, 1997Accession number(s): 208380.Availability: Items available for loan: Main Campus [Call number: HF5415.5 G743C] (1).

112. Books
Customer loyalty and success

by Lynch, James J.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Hampshire : Macmillan Business, 1995Accession number(s): 214427, 214428.Availability: Items available for loan: Main Campus [Call number: HF5415.5 L962C] (1).

113.
Customer once, client forever [electronic resource] : 12 tools for building lifetime business relationships / Richard Buckingham ; foreword by Paul B. Brown.

by Buckingham, Richard, 1963-.

Edition: 1st ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Washington, D.C. : Kiplinger Books, c2001Online access: Electronic Resources Availability: No items available

114. Books
Customer service for the new millennium : winning and keeping value-driven buyers

by Tucker, Robert B, 1953-.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Franklin Lakes, N.J. : Career Press, 1997Accession number(s): 204442.Availability: Items available for loan: Main Campus [Call number: HD31 T824C] (1).

115. Books
Customer statisfaction measurement simplified : a step-by-step guide for ISO 9001:2000 certification / Terry G. Vavra

by Vavra, Terry G.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Milwaukee, Wis. : ASQ Quality Press, c2002Accession number(s): 200209140040.Availability: Items available for loan: Main Campus [Call number: HF5415.335 V387C] (1).

116. Books
Customer-centered reengineering : remapping for total customer value

by Crego, Edwin T., Jr | Schiffrin, Peter D.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York, N.Y. : Irwin, 1995Accession number(s): 204604.Availability: Items available for loan: Main Campus [Call number: HD58.8 C733C] (1).

117. Books
Customer-focused marketing : actions for delivering greater internal and external customer satisfaction

by Chaston, Ian.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London : McGraw-Hill, 1993Accession number(s): 89481.Availability: Items available for loan: Main Campus [Call number: HF5415.13 C427C] (1).

118. Books
Customer's new voice : extreme relevancy and experience through volunteered customer information / John McKean.

by McKean, John, 1956-.

Material type: book Book; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: Hoboken, New Jersey : Wiley, c2015Accession number(s): 2015000001932.Availability: Items available for loan: Main Campus [Call number: HF5415.5 M343C 2015] (1).

119. Books
Decision-making for consumers : an introduction to consumer economics

by Maynes, E. Scott.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York, N.Y. : Macmillan Pub. Co., 1976Accession number(s): 21068.Availability: Items available for loan: Main Campus [Call number: HC79 .C6 M396D] (1).

120. Books
Decoding the new consumer mind : how and why we shop and buy / Kit Yarrow ; foreword by Paco Underhill.

by Yarrow, Kit.

Material type: book Book; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: San Francisco, Calif. : Jossey-Bass, c2014Accession number(s): 2014000002246, 2014000002247.Availability: Items available for loan: Main Campus [Call number: HF5415.324 Y377D] (2).


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