|
|
21.
|
|
Campaign planner for promotion and IMC / Shay Sayre
by Sayre, Shay. Edition: 2nd ed.Material type:  Book; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: Australia : South-Western/Thomson Learning, c2002Accession number(s): 200311220210, 200311220211, 200311220212.Availability: Items available for loan: Main Campus [Call number: HF5837 S297C 2002] (1).
|
|
|
22.
|
|
|
|
|
23.
|
|
Clueless in marketing communications / May Lwin, Jim Aitchison
by Lwin, May | Aitchison, Jim. Material type: Book; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: Singapore : Pearson/Prentice Hall, 2003Accession number(s): 200405080050, 200405080051, 200405080053.Availability: Items available for loan: Main Campus [Call number: HF5415.123 L846C] (1).
|
|
|
24.
|
|
|
|
|
25.
|
|
|
|
|
26.
|
|
Customer communications in marketing 2004-2005 / Maggie Jones and Alison Cheeseman
by Jones, Maggie | Cheeseman, Alison. Material type: Book; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: Amsterdam : Elsevier, 2004Other title: CIM coursebook : customer communications in marketing 2004-2005.Accession number(s): 200509170002, 200510250045.Availability: Items available for loan: Main Campus [Call number: HF5718 J663C 2004] (1).
|
|
|
27.
|
|
|
|
|
28.
|
|
Diversity in advertising : broadening the scope of research directions / edited by Jerome D. Williams, Wei-Na Lee, Curtis P. Haugtvedt
by Williams, Jerome D, 1947- [ed.] | Lee, Wei-Na, 1957- [ed.] | Haugtvedt, Curtis P, 1958- [ed.]. Material type: Book; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: Mahwah, N.J. : Lawrence Erlbaum Associates, 2004Accession number(s): 200410280026, 200410280027.Availability: Items available for loan: Main Campus [Call number: HF5822 D583] (1).
|
|
|
29.
|
|
English for marketing & advertising / Sylee Gore
by Gore, Sylee. Material type: Book; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: Oxford : Oxford Univ. Press, 2007Other title: English for marketing and advertising.Accession number(s): 200909170008.Availability: Items available for loan: Main Campus [Call number: PE1115 G673E] (1).
|
|
|
30.
|
|
Essentials of marketing communications / Jim Blythe
by Blythe, Jim. Edition: 2nd ed.Material type: Book; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: Harlow : Financial Times Prentice Hall, 2003Accession number(s): 200309110065, 200309110066.Availability: Items available for loan: Main Campus [Call number: HF5415.123 B597E 2003] (1).
|
|
|
31.
|
|
|
|
|
32.
|
|
|
|
|
33.
|
|
How to produce successful advertising
by Farbey, A.D. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London : Kogan Page, 1994Accession number(s): 168024.Availability: Items available for loan: Main Campus [Call number: HF5823 F372H] (1).
|
|
|
34.
|
|
IMC : an integrated marketing communications exercise
by Jakacki, Bernard C. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Cincinnati, Ohio : South-Western College, 1998Accession number(s): 212519.Availability: Items available for loan: Main Campus [Call number: HF5415.123 J342I] (1).
|
|
|
35.
|
|
|
|
|
36.
|
|
|
|
|
37.
|
|
|
|
|
38.
|
|
Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack
by Clow, Kenneth E | Baack, Donald. Material type: Book; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: Upper Saddle River, N.J. : Prentice Hall, c2002Accession number(s): 200207190045, 200211110063, 200211110064, 200207190044.Availability: No items available
|
|
|
39.
|
|
|
|
|
40.
|
|
|