Your search returned 42 results.

21. Books
Principles of customer relationship management / Roger J. Baran, Robert J. Galka, Daniel P. Strunk

by Baran, Roger J | Galka, Robert J | Strunk, Daniel P.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Australia : Thomson/South-Western, c2008Accession number(s): 200706270018, 200808140004.Availability: Items available for loan: Main Campus [Call number: HF5415.55 B372P] (2).

22. Books
Relationship marketing : exploring relational strategies in marketing / John Egan

by Egan, John.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Harlow : Financial Times/Prentice Hall, 2001Accession number(s): 200304240145, 200304240146.Availability: No items available

23. Books
Relationship marketing : dialogue and networks in the e-commerce era / Richard J. Varey

by Varey, Richard J, 1955-.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Chichester : Wiley, c2002Accession number(s): 200305100030, 200305100031.Availability: Items available for loan: Main Campus [Call number: HF5415.55 V373R] (1).

24. Books
Relationship marketing : gaining competitive advantage through customer satisfaction and customer retention / Thorsten Hennig-Thurau, Ursula Hansen, editors.

by Hennig-Thurau, Thorsten, 1967- [ed.] | Hansen, Ursula [ed.].

Material type: book Book; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: Berlin : Springer, c2010Accession number(s): 2017000002334.Availability: Items available for loan: Main Campus [Call number: HF5415.55 R442 2010] (1).

25. Books
Relationship marketing : creating stakeholder value / Martin Christopher, Adrian Payne, David Ballantyne

by Christopher, Martin | Payne, Adrian | Ballantyne, David.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Oxford : Butterworth-Heinemann, 2002Accession number(s): 200308150021.Availability: Items available for loan: Main Campus [Call number: HF5415.55 C474R] (1).

26. Books
Relationship marketing : creating stakeholder value / Martin Christopher, Adrian Payne, David Ballantyne

by Christopher, Martin | Payne, Adrian | Ballantyne, David.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Oxford : Butterworth-Heinemann, 2007Accession number(s): 201006210049.Availability: No items available

27. Books
Relationship marketing / Mark Godson

by Godson, Mark.

Material type: book Book; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: Oxford : Oxford Univ. Press, 2009Accession number(s): 201109120007.Availability: Items available for loan: Main Campus [Call number: HF5415.55 G627R] (1).

28. Books
Relationship marketing for competitive advantage : winning and keeping customers

by Payne, Adrian.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Oxford : Butterworth-Heinemann, 1995Accession number(s): 182919, 230357.Availability: Items available for loan: Main Campus [Call number: HF5415.5 R442] (1).

29. Books
Relationship marketing in professional services : a study of agency-client dynamics in the advertising sector / Aino Halinen.

by Halinen, Aino.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: London : Routledge, 2005Accession number(s): 201207100004, 201207100005.Availability: Items available for loan: Main Campus [Call number: HF 5415.55 H344R] (1).

30.
Relationship marketing in professional services [electronic resource] : a study of agency-client dynamics in the advertising sector / Aino Halinen.

by Halinen, Aino, 1961-.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London : Routledge, 2002Online access: Electronic Resources Availability: No items available

31. Books
Relationship selling and sales management / Mark W. Johnston, Greg W. Marshall

by Johnston, Mark W | Marshall, Greg W.

Edition: International ed.Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Boston, Mass. : McGraw-Hill/Irwin, c2005Accession number(s): 200505170063.Availability: Items available for loan: Main Campus [Call number: HF5438.25 J636R 2005] (1).

32. Books
Sams teach yourself Microsoft Dynamics CRM 4 in 24 hours / Anne Stanton

by Stanton, Anne A.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Indianapolis, Ind. : Sams, c2010Accession number(s): 201006110063.Availability: Items available for loan: Main Campus [Call number: HF 5415.5 S726S] (1).

33. Books
Strategic market relationships : from strategy to implementation / Bill Donaldson, Tom O'Toole

by Donaldson, Bill | O'Toole, Tom.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Chichester : Wiley, c2002Accession number(s): 200206220009.Availability: Items available for loan: Main Campus [Call number: HF5415.55 D662S] (1).

34. Books
Successful customer relationship marketing : new thinking, new strategies, new tools for getting closer to your customers / Bryan Foss & Merlin Stone

by Foss, Bryan | Stone, Merlin, 1948-.

Material type: book Book; Literary form: Not fiction ; Audience: General; Publisher: London : Kogan Page, 2001Accession number(s): 200210030001.Availability: Items available for loan: Main Campus [Call number: HF5415.5 F677S] (1).

35. Books
The 4A's of marketing : creating value for customers, companies and society / Jagdish N. Sheth, Rajendra S. Sisodia.

by Sheth, Jagdish N | Sisodia, Rajendra S.

Material type: book Book; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: New York, N.Y. : Routledge, 2012Other title: FourA's of marketing creating value for customers, companies and society.Accession number(s): 2017000001222.Availability: Items available for loan: Main Campus [Call number: HF5415.55 S537F 2012] (1).

36.
The customer catalyst : how to drive sustainable business growth in the customer economy / Chris Adlard, Daniel Bausor ; with a foreword by Dan Steinman.

by Adler, Chris [author.] | Bausor, Daniel [author.] | Steinman, Dan [writer of foreword.].

Material type: book Book; Format: available online remote; Literary form: Not fiction Publisher: West Sussex, England : Wiley, [2020]Copyright date: ©2020Online access: EBSCOhost Availability: No items available

37. Books
The customer marketing method : how to implement and profit from customer relationship management

by Curry, Jay | Curry, Adam.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York, N.Y. : Free Press, 2000Accession number(s): 70920000035, 70920000036.Availability: Items available for loan: Main Campus [Call number: HF5415.5 C877C] (1).

38. Books
The lovemarks effect : winning in the consumer revolution / Kevin Roberts

by Roberts, Kevin, 1949-.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Brooklyn, N.Y. : PowerHouse Books, c2006Accession number(s): 201012060008.Availability: Items available for loan: Main Campus [Call number: HF 5415.55 R623L] (1).

39. Books
The new rules of marketing : how to use one-to-one relationship marketing to be the leader in your industry

by Newell, Frederick.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York, N.Y. : McGraw-Hill, 1997Accession number(s): 214621, 214622.Availability: Items available for loan: Main Campus [Call number: HF5415.55 N483N] (1).

40. Books
Total relationship marketing : marketing strategy moving from the 4Ps -- product, price, promotion, place -- of traditional marketing management to the 30Rs -- the thirty relationships -- of a new marketing paradigm / Evert Gummesson

by Gummesson, Evert, 1936-.

Edition: 2nd ed.Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Oxford : Butterworth-Heinemann, 2002Accession number(s): 200308150016, 200310290067.Availability: Items available for loan: Main Campus [Call number: HF5415.55 G855T 2002] (1).


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