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301.
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Brand building : on the Internet
by Lindstrom, Martin | Andersen, Tim Frank. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London : Kogan Page, 2000Accession number(s): 290720000094, 290720000095.Availability: Items available for loan: Main Campus [Call number: HF5548.32 L562B] (1).
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302.
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Brand driven : the route to integrated branding through great leadership / F. Joseph LePla, Susan V. Davis, & Lynn M. Parker ; with contributors Cheryl Stumbo ... [et al.]
by LePla, F. Joseph, 1955- | Davis, Susan Voeller, 1966- | Parker, Lynn M, 1956-. Material type: Book; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: London : Kogan Page, 2003Accession number(s): 200307310009, 200306260007, 200307150073.Availability: Items available for loan: Main Campus [Call number: HD69 .B7 L464B] (1). Checked out (1).
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303.
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304.
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Brand leadership
by Aaker, David A | Joachimsthaler, Erich. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York, N.Y. : Free Press, 2000Accession number(s): 60920000036, 60920000037.Availability: Items available for loan: Main Campus [Call number: HD69 .B7 A243B] (1).
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305.
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306.
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307.
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Brand meaning / Mark Batey
by Batey, Mark. Material type: Book; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: New York, N.Y. : Routledge, c2008Accession number(s): 201102030025.Availability: Items available for loan: Main Campus [Call number: HF 5415.1255 B373B] (1).
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308.
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309.
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310.
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311.
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Brand positioning : strategies for competitive advantage / Subroto Sengupta
by Sengupta, Subroto. Edition: 2nd ed.Material type: Book; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: New Delhi : Tata McGraw-Hill Pub. Co., 2006Accession number(s): 200809170018, 200806190011.Availability: Items available for loan: Main Campus [Call number: HF5415.15 S463B 2006] (1).
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312.
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313.
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314.
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315.
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316.
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317.
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318.
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319.
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320.
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