BANGKOK UNIVERSITY LIBRARY AND LEARNING SPACE catalog › Results of search for 'su,complete-subfield:{Product management}'

	61.		Product management / Donald R. Lehmann, Russell S. Winer by Lehmann, Donald R \| Winer, Russell S. Edition: 3rd ed. , international ed.Material type: Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Boston, Mass. : McGraw Hill, 2003Accession number(s): 200406010185, 200406010187.Availability: Items available for loan: Main Campus [Call number: HF5415.15 L435P 2003] (1). Place hold Add to cart (remove)
	62.		Romancing the brand : how brands create strong, intimate relationships with consumers / Tim Halloran. by Halloran, Tim, 1969-. Material type: Book; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: San Francisco, Calif. : Jossey-Bass, 2014Accession number(s): 2014000002854, 2014000002934.Availability: Items available for loan: Main Campus [Call number: HF5415.1255 H344R] (2). Place hold Add to cart (remove)
	63.		Seize the future for your business : using imagination to power growth by Rogers, Beth. Material type: Book; Format: print ; Literary form: Not fiction Publisher: London : International Thomson Business Press, 1998Accession number(s): 223924.Availability: Items available for loan: Main Campus [Call number: HD30.27 R633S] (1). Place hold Add to cart (remove)
	64.		Selling the Silver Bullet : the Lone Ranger and transmedia brand licensing / Avi Santo. by Santo, Avi [author]. Edition: First editionMaterial type: Book; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: Austin : University of Texas Press, 2015Accession number(s): 2016000004178.Availability: Items available for loan: Main Campus [Call number: HF5415.15 S267S 2015] (1). Place hold Add to cart (remove)
	65.		Stopwatch marketing : take charge of the time when your customer decides to buy / John Rosen, AnnaMaria Turano by Rosen, John \| Turano, AnnaMaria. Material type: Book; Literary form: Not fiction ; Audience: Specialized; Publisher: New York, N.Y. : Portfolio, c2008Accession number(s): 200805200007.Availability: Items available for loan: Main Campus [Call number: HF5415.13 R673S] (1). Place hold Add to cart (remove)
	66.		Storytelling : branding in practice / Klaus Fog, Christian Budtz, Baris Yakaboylu by Fog, Klaus \| Budtz, Christian \| Yakaboylu, Baris. Material type: Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Berlin : Springer, c2005Accession number(s): 201002050006.Availability: Items available for loan: Main Campus [Call number: HD69 .B7 F63S] (1). Place hold Add to cart (remove)
	67.		Strategic brand management / Richard Elliott, Larry Percy by Elliott, Richard \| Percy, Larry. Material type: Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Oxford : Oxford Univ. Press, 2007Accession number(s): 200802160005, 200909180013.Availability: Items available for loan: Main Campus [Call number: HF5415.15 E444S] (2). Place hold Add to cart (remove)
	68.		Strategic brand management / Richard Rosenbaum-Elliott, Larry Percy & Simon Pervan by Elliott, Richard H \| Percy, Larry \| Pervan, Simon. Edition: 2nd ed.Material type: Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Oxford : Oxford Univ. Press, 2007Accession number(s): 201109070024, 201109070023.Availability: Items available for loan: Main Campus [Call number: HF5415.15 E444S 2007] (2). Place hold Add to cart (remove)
	69.		Strategic market creation : a new perspective on marketing and innovation management / edited by: Karin Tollin and Antonella Caru by Tollin, Karin [ed.] \| Caru, Antonella [ed.]. Material type: Book; Literary form: Not fiction ; Audience: Specialized; Publisher: London : Wiley, c2008Accession number(s): 200905160016.Availability: Items available for loan: Main Campus [Call number: HF5415.13 S772] (1). Place hold Add to cart (remove)
	70.		The brandgym [electronic resource] : a practical workout for boosting brand and business / David Taylor. by Taylor, David, 1964-. Material type: Book; Format: print ; Literary form: Not fiction Publisher: Chichester : Wiley, c2003Other title: The brand gym : a practical workout for boosting brand and business /.Online access: Electronic Resources Availability: No items available Add to cart (remove)
	71.		The brandmindset / Duane E. Knapp by Knapp, Duane E. Material type: Book; Literary form: Not fiction ; Audience: Specialized; Publisher: New York, N.Y. : McGraw-Hill, c2000Accession number(s): 200808230002, 201102030029, 110720000003, 170620000028.Availability: Items available for loan: Main Campus [Call number: HD 69 .B7 K526B] (2). Place hold Add to cart (remove)
	72.		The creative priority : driving innovative business in the real world by Hirshberg, Jerry. Material type: Book; Format: print ; Literary form: Not fiction Publisher: New York, N.Y. : HarperBusiness, 1998Accession number(s): 217986.Availability: Items available for loan: Main Campus [Call number: HF5415.15 H577C] (1). Place hold Add to cart (remove)
	73.		The edge : 50 tips from brands that lead / Allen P. Adamson ; foreword by Steve Forbes. by Adamson, Allen P. Material type: Book; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: New York, N.Y. : Palgrave Macmillan, 2013Accession number(s): 2014000002855, 2014000002933.Availability: Items available for loan: Main Campus [Call number: HF5415.15 A325E] (1). Place hold Add to cart (remove)
	74.		The employer brand : bringing the best of brand management to people at work / Simon Barrow and Richard Mosley by Barrow, Simon \| Mosley, Richard. Material type: Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Chichester : Wiley, c2005Accession number(s): 200704240015.Availability: Items available for loan: Main Campus [Call number: HF5415.15 B377E] (1). Place hold Add to cart (remove)
	75.		The essential brand book [electronic resource] : over 100 techniques to increase brand value / Iain Ellwood. by Ellwood, Iain. Edition: 2nd ed.Material type: Book; Format: print ; Literary form: Not fiction Publisher: London : Kogan Page, 2002Online access: Electronic Resources Availability: No items available Add to cart (remove)
	76.		The green management revolution : lessons in environmental excellence by Hopfenbeck, Waldemar. Material type: Book; Format: print ; Literary form: Not fiction Publisher: New York, N.Y. : Prentice Hall, 1993Accession number(s): 140006.Availability: Items available for loan: Main Campus [Call number: HC240.9 .E5 H663G] (1). Place hold Add to cart (remove)
	77.		The hero and the outlaw [electronic resource] : building extraordinary brands through the power of archetypes / Margaret Mark and Carol S. Pearson. by Mark, Margaret \| Pearson, Carol, 1944-. Material type: Book; Format: print ; Literary form: Not fiction Publisher: New York : McGraw-Hill, c2015Online access: Electronic Resources Availability: No items available Add to cart (remove)
	78.		The lean machine : how Harley-Davidson drove top-line growth and profitability with revolutionary lean product development / Dantar P. Oosterwal by Oosterwal, Dantar P. Material type: Book; Literary form: Not fiction ; Audience: Specialized; Publisher: New York, N.Y. : AMACOM, c2010Accession number(s): 201009210170.Availability: Items available for loan: Main Campus [Call number: HD 9710.5 .U6 O577L] (1). Place hold Add to cart (remove)
	79.		The luxury strategy : break the rules of marketing to build luxury brands / J.N. Kapferer and V. Bastien by Kapferer, Jean-Noel \| Bastien, Vincent. Material type: Book; Literary form: Not fiction ; Audience: Specialized; Publisher: London : Kogan Page, 2009Accession number(s): 201008160161.Availability: Items available for loan: Main Campus [Call number: HD9999 .L852 K363L] (1). Place hold Add to cart (remove)
	80.		The luxury strategy : break the rules of marketing to build luxury brands / Jean-Noel Kapferer and Vincent Bastien. by Kapferer, Jean-Noel \| Bastien, Vincent. Edition: 2nd ed.Material type: Book; Literary form: Not fiction ; Audience: Specialized; Publisher: London : Kogan Page, 2012Accession number(s): 201306030184, 201406200005.Availability: Items available for loan: Main Campus [Call number: HD 9999 .L852 K363L 2012] (2). Place hold Add to cart (remove)

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