BANGKOK UNIVERSITY LIBRARY AND LEARNING SPACE

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Your search returned 92 results.

81. Books
Sports sponsorship and marketing communications : a European perspective / Wim Lagae

by Lagae, Wim.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Harlow : Financial Times Prentice Hall, c2005Accession number(s): 200608020020, 200608170008.Availability: Items available for loan: Main Campus [Call number: GV716 L332S] (2).

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82. Books
Strategic advertising management / Larry Percy, Richard Rosenbaum-Elliott.

by Percy, Larry | Elliott, Richard H.

Edition: 4th ed.Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Oxford : Oxford Univ. Press, 2012Accession number(s): 201302270008, 201302270009, 201302270010.Availability: Items available for loan: Main Campus [Call number: HF 5438.5 P472S 2012] (1). In transit (1).

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83. Books
Strategic advertising management / Larry Percy, Richard Elliott

by Percy, Larry | Elliott, Richard.

Edition: 2nd ed.Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Oxford : Oxford Univ. Press, c2005Accession number(s): 200702010016, 200702010017.Availability: Items available for loan: Main Campus [Call number: HF5438.5 P472S 2005] (1).

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84. Books
Strategic integrated marketing communication : theory and practice / Larry Percy

by Percy, Larry.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Amsterdam : Elsevier, 2008Other title: Strategic integrated marketing communications.Accession number(s): 200809060007.Availability: Items available for loan: Main Campus [Call number: HF5415.123 P472S] (1).

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85. Books
Strategies for implementing integrated marketing communications

by Percy, Larry.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Chicago, Ill. : American Marketing Association, 1997Accession number(s): 189482, 189483.Availability: Items available for loan: Main Campus [Call number: HF5415.123 P472S] (1).

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86.
Test bank to accompany introduction to advertising and promotion : an integrated marketing communications perspective

by Belch, George E | Belch, Michael A.

Edition: 3rd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Chicago, Ill. : Irwin, 1995Other title: Introduction to advertising and promotion : an integrated marketing communications perspective.Accession number(s): 10220000035.Availability: Items available for reference: Main Campus [Call number: HF5823 B442T 1995] (1).

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87. Books
The handbook of strategic public relations & integrated communications

by Caywood, Clarke L., ed.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York, N.Y. : McGraw-Hill, 1997Accession number(s): 227782.Availability: Items available for loan: Main Campus [Call number: HM263 H362] (1).

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88. Books
The handbook of strategic public relations and integrated marketing communications / edited by Clarke L. Caywood.

by Caywood, Clarke L, 1947- [ed.].

Edition: 2nd ed.Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: New York, N.Y. : McGraw-Hill, c2012Accession number(s): 201310240004, 201309250002.Availability: Items available for loan: Main Campus [Call number: HM 263 H362 2012] (1).

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89. Books
The new marketing paradigm : integrated marketing communications / Don E. Schultz, Stanley I. Tannenbaum, Robert F. Lauterborn

by Schultz, Don E | Tannenbaum, Stanley I | Lauterborn, Robert F.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Lincolnwood, Ill. : NTC Business, c1994Other title: Integrated marketing communications.Accession number(s): 200802260028, 200802260027.Availability: Items available for loan: Main Campus [Call number: HF5415.123 S384N] (1).

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90. Books
The rise of consumer power : adopting the right marketing communication strategies / Schuster, Camille P.

by Schuster, Camille P.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Singapore : Pearson/Prentice Hall, 2004Accession number(s): 200610050057.Availability: No items available In transit (1).

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91. Books
Unleashing the power of PR : a contrarian's guide to marketing and communication / Mark Weiner.

by Weiner, Mark, 1946-.

Material type: book Book; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: San Francisco, Calif. : Jossey-Bass, c2006Accession number(s): 201205120005.Availability: Items available for loan: Main Campus [Call number: HD59 W446U 2006] (1).

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92. Books
Value-added public relations : the secret weapon of integrated marketing

by Harris, Thomas L.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Lincolnwood, Ill. : NTC Business, 1998Accession number(s): 241219990012, 241219990013.Availability: Items available for loan: Main Campus [Call number: HF5415.123 H377V] (1).

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