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1.
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A preface to marketing management
by Peter, J. Paul | Donnelly, James H., Jr. Edition: 5th ed.Material type:  Book; Format:
print
; Literary form:
Not fiction
Publisher: Homewood, Ill. : Irwin, 1991Accession number(s): 180520000044.Availability: Items available for loan: Main Campus [Call number: HF5415.13 P473P 1991] (1).
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2.
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A preface to marketing management / J. Paul Peter, James H. Donnelly, Jr.
by Peter, J. Paul | Donnelly, James H., Jr. Edition: 7th ed.Material type: Book; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: Burr Ridge, Ill. : Irwin, c1997Accession number(s): 200205220698, 200205220699, 200205220701.Availability: Items available for loan: Main Campus [Call number: HF5415.13 P473P 1997] (1).
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3.
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A preface to marketing management / J. Paul Peter, James H. Donnelly, Jr.
by Peter, J. Paul | Donnelly, James H., Jr. Edition: 9th ed. , international ed.Material type: Book; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: Boston, Mass. : McGraw-Hill/Irwin, c2003Accession number(s): 200310040026, 200310040027.Availability: Items available for loan: Main Campus [Call number: HF5415.13 P473P 2003] (1).
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4.
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Consumer behavior and marketing strategy
by Peter, J. Paul | Olson, Jerry C. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Homewood, Ill. : Irwin, 1990Accession number(s): 150524.Availability: Items available for loan: Main Campus [Call number: HF5415.3 P473C 1990] (1).
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5.
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Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson
by Peter, J. Paul | Olson, Jerry Corrie, 1944-. Edition: 6th ed. , international ed.Material type: Book; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: Boston, Mass. : McGraw-Hill/Irwin, c2002Accession number(s): 200208150026, 200211260152.Availability: Items available for loan: Main Campus [Call number: HF5415.3 P473C 2002] (1).
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6.
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7.
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Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson
by Peter, J. Paul | Olson, Jerry Corrie, 1944-. Edition: 5th ed. , international ed.Material type: Book; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: Boston, Mass. : Irwin McGraw-Hill, 1999Accession number(s): 200702140012.Availability: Items available for loan: Main Campus [Call number: HF5415.3 P473C 1999] (1).
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8.
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9.
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Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr.
by Peter, J. Paul | Donnelly, James H., Jr. Edition: 9th ed. , McGraw-Hill international ed.Material type: Book; Literary form:
Not fiction
; Audience:
General;
Publisher: Boston, Mass. : McGraw-Hill Irwin, c2009Accession number(s): 201007050004.Availability: Items available for loan: Main Campus [Call number: HF5415.13 P473M 2009] (1).
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10.
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11.
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Marketing management : knowledge and skills
by Peter, J. Paul | Donnelly, James H., Jr. Edition: 5th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston, Mass. : Irwin/McGraw-Hill, 1998Accession number(s): 214654.Availability: Items available for loan: Main Campus [Call number: HF5415.13 P473M 1998] (1).
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12.
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13.
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Strategic management : concepts and applications
by Certo, Samuel C | Peter, J. Paul. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York, N. Y. : McGraw-Hill, 1991Accession number(s): 20820000010.Availability: Items available for loan: Main Campus [Call number: HD30.28 C477S 1991] (1).
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14.
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Test bank to accompany consumer behavior and marketing strategy, fifth edition / J. Paul Peter, Jerry C. Olson ; prepared by Thomas K. Pritchett, Betty M. Pritchett
by Pritchett, Thomas K | Pritchett, Betty M | Peter, J. Paul. Consumer behavior and marketing strategy, 5th edition | Olson, Jerry C. Consumer behavior and marketing strategy, 5th edition. Material type: Book; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: Boston, Mass. : Irwin McGraw-Hill, c1999Other title: Consumer behavior and marketing strategy, fifth edition.Accession number(s): 200702140010.Availability: Items available for reference: Main Campus [Call number: HF5415.3 P747T] (1).
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15.
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Understanding consumer behavior
by Peter, J. Paul | Olson, Jerry Corrie, 1944-. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Burr Ridge, Ill. : Irwin, 1994Accession number(s): 227790.Availability: Items available for loan: Main Campus [Call number: HF5415.33 .U6 P473U] (1).
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