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A preface to marketing management / J. Paul Peter, James H. Donnelly, Jr.
by Peter, J. Paul | Donnelly, James H., Jr. Edition: 9th ed. , international ed.Material type:  Book; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: Boston, Mass. : McGraw-Hill/Irwin, c2003Accession number(s): 200310040026, 200310040027.Availability: Items available for loan: Main Campus [Call number: HF5415.13 P473P 2003] (1).
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9.
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Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch
by Belch, George Eugene | Belch, Michael A. Edition: 6th ed. , international ed.Material type: Book; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: Boston, Mass. : McGraw-Hill/Irwin, c2004Accession number(s): 200406300082, 200412150034, 200504270009, 200702120009, 200406300083.Availability: Items available for loan: Main Campus [Call number: HF5823 B442A 2004] (1).
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11.
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12.
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13.
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Analysis for marketing planning / Donald R. Lehmann, Russell S. Winer
by Lehmann, Donald R | Winer, Russell S. Edition: 6th ed. , international ed.Material type: Book; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: Boston, Mass. : McGraw-Hill, 2005Accession number(s): 200605250105.Availability: Items available for loan: Main Campus [Call number: HF5415.13 L435A 2005] (1).
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14.
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Analysis for marketing planning / Donald R. Lehmann, Russell S. Winer
by Lehmann, Donald R | Winer, Russell S. Edition: 5th ed. , international ed.Material type: Book; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: Boston, Mass. : McGraw-Hill/Irwin, c2002Accession number(s): 200407020384, 200407020385.Availability: Items available for loan: Main Campus [Call number: HF5415.13 L435A 2002] (1).
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15.
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Analysis for marketing planning / Donald R. Lehmann, Russell S. Winer
by Lehmann, Donald R | Winer, Russell S. Edition: 5th ed.Material type: Book; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: Boston, Mass. : McGraw-Hill Irwin, c2002Accession number(s): 200406150119, 200406150120.Availability: Items available for loan: Main Campus [Call number: HF5415.13 L435A 2002] (1).
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16.
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17.
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Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy
by Perreault, William D., Jr | McCarthy, E. Jerome. Edition: 14th ed. , international ed.Material type: Book; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: Boston, Mass. : McGraw-Hill/Irwin, c2002Accession number(s): 200204120059, 200308200030, 200308200031.Availability: Items available for loan: Main Campus [Call number: HF5415.13 P477B 2002] (1).
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18.
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Bottom-up marketing
by Ries, Al | Trout, Jack. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York, N.Y. : McGraw-Hill, 1989Accession number(s): 159564, 74553, 96434.Availability: Items available for loan: Main Campus [Call number: HF5415 R53B] (1).
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20.
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Brand positioning : strategies for competitive advantage / Subroto Sengupta
by Sengupta, Subroto. Edition: 2nd ed.Material type: Book; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: New Delhi : Tata McGraw-Hill Pub. Co., 2006Accession number(s): 200809170018, 200806190011.Availability: Items available for loan: Main Campus [Call number: HF5415.15 S463B 2006] (1).
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