BANGKOK UNIVERSITY LIBRARY AND LEARNING SPACE catalog › Results of search for 'su,complete-subfield:{BRAND NAME PRODUCTS}'

	201.		The brand innovation manifesto : how to build brands, redefine markets and defy conventions / John Grant by Grant, John, 1964-. Material type: Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Chichester : Wiley, c2006Accession number(s): 200908130011.Availability: Items available for loan: Main Campus [Call number: HD69 .B7 G726B] (1). Place hold Add to cart (remove)
	202.		The brand marketing book : creating, managing, and extending the value of your brand / Joe Marconi. by Marconi, Joe \| American Marketing Association. Material type: Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Lincolnwood, Ill. : NTC Business, c2000Accession number(s): 200204200079, 200205220825.Availability: Items available for loan: Main Campus [Call number: HD69 .B7 M372B] (2). Place hold Add to cart (remove)
	203.		The brand strategist's guide to desire : how to give consumers what they actually want / Anna Simpson. by Simpson, Anna. Material type: Book; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: Basingstoke : Palgrave Macmillan, 2014Accession number(s): 2015000001927.Availability: Items available for loan: Main Campus [Call number: HD69.B7 S556B 2014] (1). Place hold Add to cart (remove)
	204.		The brandgym [electronic resource] : a practical workout for boosting brand and business / David Taylor. by Taylor, David, 1964-. Material type: Book; Format: print ; Literary form: Not fiction Publisher: Chichester : Wiley, c2003Other title: The brand gym : a practical workout for boosting brand and business /.Online access: Electronic Resources Availability: No items available Add to cart (remove)
	205.		The brandmindset / Duane E. Knapp by Knapp, Duane E. Material type: Book; Literary form: Not fiction ; Audience: Specialized; Publisher: New York, N.Y. : McGraw-Hill, c2000Accession number(s): 200808230002, 201102030029, 110720000003, 170620000028.Availability: Items available for loan: Main Campus [Call number: HD 69 .B7 K526B] (2). Place hold Add to cart (remove)
	206.		The brandpromise : how Costco, Ketel One, Make-a-wish, Tourism Vancouver, and other leading brands make and keep the promise that guarantees success! / Duane E. Knapp by Knapp, Duane E. Material type: Book; Literary form: Not fiction ; Audience: Specialized; Publisher: New York, N.Y. : McGraw Hill, c2008Accession number(s): 201102030033.Availability: Items available for loan: Main Campus [Call number: HD 69 .B7 K526B] (1). Place hold Add to cart (remove)
	207.		The breakaway brand : how great brands stand out / Francis J. Kelly III, Barry Silverstein by Kelly III, Francis J, 1956- \| Silverstein, Barry. Material type: Book; Literary form: Not fiction ; Audience: Specialized; Publisher: New York, N.Y. : McGraw-Hill, c2005Accession number(s): 200704240013.Availability: Items available for loan: Main Campus [Call number: HD69 .B7 K444B] (1). Place hold Add to cart (remove)
	208.		The business of brands / by Jon Miller & David Muir by Miller, Jon, 1971- \| Muir, David, 1971-. Material type: Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Chichester : Wiley, 2005Accession number(s): 201102030027.Availability: Items available for loan: Main Campus [Call number: HD 69 .B7 M544B] (1). Place hold Add to cart (remove)
	209.		The case for B2B branding : pulling away from the business to business pack / Bob Lamons by Lamons, Bob. Material type: Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Australia : Thomson, c2005Accession number(s): 200705230049.Availability: No items available Checked out (1). Place hold Add to cart (remove)
	210.		The cult of the luxury brand : inside Asia's love affair with luxury / Radha Chadha & Paul Husband by Chadha, Radha \| Husband, Paul. Material type: Book; Literary form: Not fiction ; Audience: Specialized; Publisher: London : Nicholas Brealey International, 2007Accession number(s): 200902100026.Availability: Items available for loan: Main Campus [Call number: HD69 .B7 C422C] (1). Place hold Add to cart (remove)
	211.		The culting of brands : when customers become true believers / Douglas Atkin by Atkin, Douglas. Material type: Book; Literary form: Not fiction ; Audience: Specialized; Publisher: New York, N.Y. : Portfolio, 2004Accession number(s): 200604260037.Availability: Items available for loan: Main Campus [Call number: HF5415.13 A844C] (1). Place hold Add to cart (remove)
	212.		The essential brand book [electronic resource] : over 100 techniques to increase brand value / Iain Ellwood. by Ellwood, Iain. Edition: 2nd ed.Material type: Book; Format: print ; Literary form: Not fiction Publisher: London : Kogan Page, 2002Online access: Electronic Resources Availability: No items available Add to cart (remove)
	213.		The fake factor : why we love brands but buy fakes / Sarah McCartney by McCartney, Sarah. Material type: Book; Literary form: Not fiction ; Audience: Specialized; Publisher: London : Cyan, 2005Accession number(s): 200610240001.Availability: Items available for loan: Main Campus [Call number: HD69 .B7 M322F] (1). Place hold Add to cart (remove)
	214.		The fall of advertising and the rise of PR / Al Ries and Laura Ries by Ries, Al \| Ries, Laura. Material type: Book; Literary form: Not fiction ; Audience: Specialized; Publisher: New York, N.Y. : HarperCollins, c2002Accession number(s): 200303220037, 200303220038, 200303220039, 200303220040.Availability: Items available for loan: Main Campus [Call number: HF5823 R537F] (1). Place hold Add to cart (remove)
	215.		The future of brands : twenty-five visions by Clifton, Rita [ed.] \| Maughan, Esther, ed. Material type: Book; Format: print ; Literary form: Not fiction Publisher: Basingstoke : Macmillan Business, 2000Accession number(s): 151219990132, 250120000005.Availability: Items available for loan: Main Campus [Call number: HD69 .B7 F878] (2). Place hold Add to cart (remove)
	216.		The global brand : how to create and develop lasting brand value in the world market / Nigel Hollis by Hollis, Nigel. Material type: Book; Literary form: Not fiction ; Audience: Specialized; Publisher: New York, N.Y. : Palgrave Macmillan, 2008Accession number(s): 201006210007.Availability: Items available for loan: Main Campus [Call number: HD 69 .B7 H644G] (1). Place hold Add to cart (remove)
	217.		The hero and the outlaw [electronic resource] : building extraordinary brands through the power of archetypes / Margaret Mark and Carol S. Pearson. by Mark, Margaret \| Pearson, Carol, 1944-. Material type: Book; Format: print ; Literary form: Not fiction Publisher: New York : McGraw-Hill, c2015Online access: Electronic Resources Availability: No items available Add to cart (remove)
	218.		The international brand valuation manual : a complete overview and analysis of brand valuation techniques, methodologies and applications / Gabriela Salinas by Salinas, Gabriela. Material type: Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Chichester : Wiley, c2009Accession number(s): 201208300014, 201005130056.Availability: Items available for loan: Main Campus [Call number: HF 5415.1255 S244I] (1). Place hold Add to cart (remove)
	219.		The lovemarks effect : winning in the consumer revolution / Kevin Roberts by Roberts, Kevin, 1949-. Material type: Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Brooklyn, N.Y. : PowerHouse Books, c2006Accession number(s): 201012060008.Availability: Items available for loan: Main Campus [Call number: HF 5415.55 R623L] (1). Place hold Add to cart (remove)
	220.		The new strategic brand management : advanced insights and strategic thinking / Jean-Noel Kapferer. by Kapferer, Jean-Noel. Edition: 5th ed.Material type: Book; Literary form: Not fiction ; Audience: Specialized; Publisher: London : Kogan Page, 2012Accession number(s): 201208070003, 201208070004.Availability: Items available for loan: Main Campus [Call number: HD 69 .B7 K363N 2012] (2). Place hold Add to cart (remove)

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