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Your search returned 249 results.

221. Books
The new strategic brand management : creating and sustaining brand equity long term / Jean-Noel Kapferer

by Kapferer, Jean-Noel.

Edition: 3rd ed.Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: London : Kogan Page, 2005Accession number(s): 200607270155.Availability: Items available for loan: Main Campus [Call number: HD69 .B7 K363N 2005] (1).

222. Books
The new strategic brand management : creating and sustaining brand equity long term / Jean-Noel Kapferer

by Kapferer, Jean-Noel.

Edition: 4th ed.Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: London : Kogan Page, 2008Accession number(s): 200809160013.Availability: Items available for loan: Main Campus [Call number: HD69 .B7 K363N 2008] (1).

223. Books
The origin of brands : discover the natural laws of product innovation and business survival / Al Ries and Laura Ries

by Ries, Al | Ries, Laura.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: New York, N.Y. : HarperBusiness, c2004Accession number(s): 200901220013.Availability: Items available for loan: Main Campus [Call number: HD69 .B7 R537O] (1).

224. Books
The power of retail branding : innovative marketing strategies for achieving brandpower / Arthur A. Winters ... [et al.]

by Winters, Arthur A.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: New York, N.Y. : Visual Reference, c2005Accession number(s): 200705160002.Availability: Items available for loan: Main Campus [Call number: HD69 .B7 P683] (1).

225. Books
The science and art of branding / Giep Franzen and Sandra Moriarty

by Franzen, Giep | Moriarty, Sandra Ernst.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Armonk, N.Y. : M.E. Sharpe, c2009Accession number(s): 201011190004.Availability: Items available for loan: Main Campus [Call number: HF 5415.1255 F726S] (1).

226. Books
The social brand : transforming your brand to win in the social era.

Edition: First edtionMaterial type: book Book; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: United States : Social Publishing House, 2014Accession number(s): 2015000002687.Availability: Items available for loan: Main Campus [Call number: HD69.B7 S624 2014] (1).

227. Books
The strategy of global branding and brand equity / Alvin Lee [and three others]

by Lee, Alvin [author] | Yang, Jinchao [author] | Mizerski, Richard [author] | Lambert, Claire [author].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London : Routledge, 2015Accession number(s): 2016000003534.Availability: Items available for loan: Main Campus [Call number: HF5415.1255 L44S 2015] (1).

228.
The ultimate book of business brands [electronic resource] : insights from the world's 50 greatest brands /cDes Dearlove & Stuart Crainer

by Dearlove, Des | Crainer, Stuart.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Dover, N.H. : Capstone, 1999Online access: Electronic Resources Availability: No items available

229. Books
The ultimate book of business brands : insights from the world's 50 greatest brands / Stuart Crainer, Des Dearlove

by Crainer, Stuart | Dearlove, Des.

Edition: New ed.Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Oxford : Capstone, 2003Accession number(s): 200902100032.Availability: Items available for loan: Main Campus [Call number: HD69 .B7 C724U 2003] (1).

230. Books
The ultimate book of business brands : insights from the world's 50 greatest brands

by Dearlove, Des | Crainer, Stuart.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Dover, N.H. : Capstone, 1999Accession number(s): 301020010014, 301020010015.Availability: Items available for loan: Main Campus [Call number: HD69 .B7 D427U] (1).

231.
The WetFeet insider guide to careers in brand management [electronic resource] / WetFeet.

by WetFeet (Firm).

Edition: 2004 ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: San Francisco, Calif. : WetFeet, c2003Other title: Wet Feet insider guide to careers in brand management | Insider guide to careers in brand management | Careers in brand management.Online access: Electronic Resources Availability: No items available

232. Books
The world's greatest brands

by Kochan, Nicholas, ed | Interbrand.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Hampshire : Macmillan, 1996Accession number(s): 189481, 201489.Availability: Items available for loan: Main Campus [Call number: HD69 .B7 W674] (1).

233. Books
Think ASEAN! : rethinking marketing toward ASEAN community 2015 / Philip Kotler, Hermawan Kartajaya, Hooi Den Huan

by Kotler, Philip | Kartajaya, Hermawan, 1947- | Hooi, Huan Den.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Singapore : McGraw Hill, c2007Accession number(s): 200703210003.Availability: Items available for loan: Main Campus [Call number: HF5415.12 .A785 K674T] (1).

234. Books
Trademarks collection Europe 1

by Kuwayama, Y.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Tokyo : Kashiwashobo, 1988Accession number(s): 86926.Availability: Items available for loan: Main Campus [Call number: NC1003 K882T] (1).

235. Books
Transforming your business into a brand : the 10 rules of branding / Jacky Tai, Wilson Chew

by Tai, Jacky, 1970- | Chew, Wilson, 1970-.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Singapore : Marshall Cavendish Business, c2007Accession number(s): 200902100023.Availability: Items available for loan: Main Campus [Call number: HD69 .B7 T34T] (1).

236. Books
Trump University branding 101 : how to build the most valuable asset of any business / Don Sexton

by Sexton, Don.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Hoboken, N.J. : Wiley, c2008Accession number(s): 200903130037.Availability: Items available for loan: Main Campus [Call number: HF5415.1255 S497T] (1).

237. Books
Ultimate branding / Joseph Maria Minguet.

by Minguet, Joseph Maria.

Material type: book Book; Format: print ; Audience: Specialized; Publisher: Barcelona : Monsa, ©2014Accession number(s): 2016000004675.Availability: Items available for loan: Main Campus [Call number: HF5415.1255 M463U 2014] (1).

238. Books
Uncommon practice : people who deliver a great brand experience / editors Andy Milligan and Shaun Smith

by Milligan, Andy [ed.] | Smith, Shaun [ed.].

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: London : Financial Times/Prentice Hall, 2002Accession number(s): 200704240017.Availability: Items available for loan: Main Campus [Call number: HD9980.5 U526] (1).

239. Books
Understanding brands : by 10 people who do

by Cowley, Don, ed.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London : Kogan Page, 1998Accession number(s): 228891.Availability: Items available for loan: Main Campus [Call number: HD69 .B7 U523] (1).

240. Books
United we brand : how to create a cohesive brand that's seen, heard, and remembered / Mike Moser

by Moser, Mike.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Boston, Mass. : Harvard Business School Press, 2003Accession number(s): 200308080070, 200308080071.Availability: Items available for loan: Main Campus [Call number: HD69 .B7 M673U] (1).


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