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81.
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82.
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83.
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Customer behavior : consumer behavior and beyond
by Sheth, Jagdish N | Mittal, Banwari | Newman, Bruce I. Material type:  Book; Format:
print
; Literary form:
Not fiction
Publisher: Fort Worth, Tex. : Dryden Press, 1999Accession number(s): 228378.Availability: Items available for loan: Main Campus [Call number: HF5415.32 S537C] (1).
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84.
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85.
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86.
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87.
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89.
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90.
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91.
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Emotion and reason in consumer behavior / Arjun Chaudhuri.
by Chaudhuri, Arjun. Material type: Book; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: Amsterdam : Elsevier, c2006Accession number(s): 201203160001, 201202220061.Availability: Items available for loan: Main Campus [Call number: HF 5415.32 C428E] (1).
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92.
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93.
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Gambling behavior in Thai stock market = พฤติกรรมการเสี่ยงโชคในตลาดหลักทรัพย์แห่งประเทศไทย / Atchara Yomsin.
by Atchara Yomsin | Chulalongkorn University. Faculty of Commerce and Accountancy. Material type: Book; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: [Bangkok] : Faculty of Commerce and Accountancy, ChulalongKorn Univ., 2010Dissertation note: Thesis (Ph.D.)--Faculty of Commerce and Accountancy, Chulalongkorn University, 2010 Other title: พฤติกรรมการเสี่ยงโชคในตลาดหลักทรัพย์แห่งประเทศไทย.Accession number(s): 201201130009.Availability: Items available for loan: Main Campus [Call number: Dissertation A823G 2010 CU] (1).
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94.
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95.
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96.
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Global marketing and advertising : understanding cultural paradoxes
by Mooij, Marieke K. de, 1943-. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Thousand Oaks, Calif. : Sage, 1998Accession number(s): 228862, 240520000133.Availability: Items available for loan: Main Campus [Call number: HF5415.127 M664G] (1).
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97.
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98.
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Handbook of consumer psychology / edited by Curtis P. Haugtvedt, Paul M. Herr, Frank R. Kardes.
by Haugtvedt, Curtis P, 1958- [ed.] | Herr, Paul M, 1956- [ed.] | Kardes, Frank R [ed.]. Material type: Book; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: New York, N.Y. : Psychology Press, c2008Accession number(s): 201203290027, 201203290028.Availability: Items available for loan: Main Campus [Call number: HF 5415.32 H362] (1). Checked out (1).
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99.
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100.
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Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / [editors] William O. Bearden, Richard G. Netemeyer, Kelly L. Haws.
by Bearden, William O, 1945- [ed.] | Netemeyer, Richard G [ed.] | Haws, Kelly L [ed.]. Edition: 3rd ed.Material type: Book; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: Los Angeles, Calif. : SAGE, c2011Accession number(s): 201302270005, 201302270006, 201302270007.Availability: Items available for loan: Main Campus [Call number: HF 5415.3 H362 2011] (2).
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