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A practical guide to integrated marketing communications
by Brannan, Tom. Material type:  Book; Format:
print
; Literary form:
Not fiction
Publisher: London : Kogan Page, 1995Accession number(s): 220292, 220293, 220294.Availability: Items available for loan: Main Campus [Call number: HF5415.123 B726P] (1).
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Advertising media planning / Jack Z. Sissors and Roger B. Baron
by Sissors, Jack Zanville, 1919-2004 | Baron, Roger B. Edition: 7th ed.Material type: Book; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: New York, N.Y. : McGraw-Hill, c2010Accession number(s): 201103180023.Availability: Items available for loan: Main Campus [Call number: HF 5826.5 S577A 2010] (1).
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11.
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Advertising media planning / Jack Z. Sissors and Roger B. Baron
by Sissors, Jack Zanville, 1919-2004 | Baron, Roger B. Edition: 6th ed.Material type: Book; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: Chicago, Ill. : McGraw-Hill, c2002Accession number(s): 200306060059, 200306060060, 200305090110.Availability: No items available In transit (1).
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12.
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Advertising media sourcebook
by Turk, Peter B | Jugenheimer, Donald W | Barban, Arnold M. Edition: 4th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Lincolnwood, Ill. : NTC Business, 1997Accession number(s): 189818, 189817.Availability: Items available for loan: Main Campus [Call number: HF5826.5 T874A 1997] (1).
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13.
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14.
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Association of National Advertisers guide to media management
by Zeltner, Herbert. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York, N.Y. : Association of National Advertisers, 1995Other title: ANA guide to media management.Accession number(s): 189723, 189724.Availability: Items available for loan: Main Campus [Call number: HF5826.5 Z447A] (1).
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Copy chasers on creating business-to-business ads
by Lawler, Edmund O. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Lincolnwood, Ill. : NTC Business, 1994Accession number(s): 216108.Availability: Items available for loan: Main Campus [Call number: HF5825 L384C] (1).
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18.
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Cram101 textbook outlines to accompany : Advertising and integrated brand promotion, O'Guinn, Allen, Semenik, 3rd edition
by O'Guinn, Thomas C. Advertising and integrated brand promotion | Allen, Chris T. Advertising and integrated brand promotion | Semenik, Richard J. Advertising and integrated brand promotion. Material type: Book; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: [S.l.] : Academic Internet Publishers, c2007Other title: Advertising and integrated brand promotion : O'Guinn, Allen, Semenik, 3rd edition | Outlines & highlights for : Advertising and integrated brand promotion by O'Guinn : Cram101 textbook reviews | Outlines and highlights for : Advertising and integrated brand promotion by O'Guinn : Cram101 textbook reviews.Accession number(s): 200807300047, 200807300048.Availability: Items available for loan: Main Campus [Call number: HF5821 C725] (1).
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Direct response television : the authoritative guide
by Brady, Frank R | Vasquez, J. Angel. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Lincolnwood, Ill. : NTC Business, 1995Accession number(s): 189770, 189772, 189773.Availability: Items available for loan: Main Campus [Call number: HF6146 .T42 B722D] (1).
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