Your search returned 35 results.

1. Books
Beyond the brand : why engaging the right customers is essential to winning in business / John Winsor

by Winsor, John, 1959-.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Chicago, Ill. : Dearborn Trade, c2004Accession number(s): 200606200024.Availability: Items available for loan: Main Campus [Call number: HF5415.15 W567B] (1).

2. Books
Brand advocates : turning enthusiastic customers into a powerful marketing force / Rob Fuggetta.

by Fuggetta, Rob.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Hoboken, N.J. : Wiley, c2012Accession number(s): 201310250018, 201311050014.Availability: Items available for loan: Main Campus [Call number: HF 5415.55 F833B] (1).

3.
Brand failures [electronic resource] / Matt Haig.

by Haig, Matt.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London : Kogan Page, 2003Online access: Publisher description | Electronic Resources Availability: No items available

4. Books
Brand failures / Matt Haig

by Haig, Matt.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: London : Kogan Page, 2003Accession number(s): 200310280014, 200310280015.Availability: Items available for loan: Main Campus [Call number: HD69 .B7 H343B] (1).

5. Books
Brand psychology : consumer perceptions, corporate reputations / Jonathan Gabay.

by Gabay, Jonathan [author].

Material type: book Book; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: London : Kogan Page, 2015Accession number(s): 2015000002685.Availability: Items available for loan: Main Campus [Call number: HF5415.1255 G322B 2015] (1).

6. Books
Brand real : how smart companies live their brand promise and inspire fierce customer loyalty / Laurence Vincent.

by Vincent, Laurence.

Material type: book Book; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: New York, N.Y. : AMACOM, c2012Accession number(s): 201404230008, 2014000002857.Availability: Items available for loan: Main Campus [Call number: HF5415.1255 V562B] (2).

7. Books
Capturing customers' hearts : leave your competition to chase their pockets / Brian Clegg

by Clegg, Brian.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: London : Financial Times/Prentice Hall, 2000Accession number(s): 200305170101, 200305170102.Availability: Items available for loan: Main Campus [Call number: HF5415.5 C533C] (1).

8. Books
Creating brand loyalty : the management of power positioning and really great advertising

by Czerniawski, Richard D | Maloney, Michael W.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York, N.Y. : AMACOM, 1999Accession number(s): 240120000054.Availability: Items available for loan: Main Campus [Call number: HF6161 .B4 C937C] (1).

9. Books
Customer culture : how FedEx and other great companies put the customer first every day / Michael D. Basch

by Basch, Michael D.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Upper Saddle River, N.J. : Financial Times/Prentice Hall, c2002Accession number(s): 200308080087, 200308270063.Availability: Items available for loan: Main Campus [Call number: HD58.7 B372C] (1).

10. Books
Customer equity : building and managing relationships as valuable assets / Robert C. Blattberg, Gary Getz, Jacquelyn S. Thomas

by Blattberg, Robert C, 1942- | Getz, Gary, 1955- | Thomas, Jacquelyn S, 1969-.

Material type: book Book; Literary form: Not fiction ; Audience: General; Publisher: Boston, Mass. : Harvard Business School Pub. Co., c2001Accession number(s): 200204190125.Availability: Items available for loan: Main Campus [Call number: HF5415.55 B527C] (1).

11.
Delivering fantastic customer experience : how to turn customer satisfaction into customer relationships / Daniel Lafreniere.

by Lafreniere, Daniel [author.].

Edition: First EditionMaterial type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: New York, N.Y. : Routledge/Productivity Press Book, 2020Online access: Electronic Resources Availability: No items available

12. Books
Driving loyalty : turning every customer and employee into a raving fan for your brand / Kirk Kazanjian.

by Kazanjian, Kirk.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: New York, N.Y. : Crown Business, c2013Accession number(s): 201310250015.Availability: Items available for loan: Main Campus [Call number: HF 5415.5 K392D] (1).

13. Books
Employee engagement : the 'people-first' approach to building a business / David Croston

by Croston, David.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Sydney : Moonstone Media, 2008Accession number(s): 201003110011.Availability: Items available for loan: Main Campus [Call number: HF5549.5 .R58 C767E] (1).

14. Books
Exceptional service, exceptional profit : the secrets of building a five-star customer service organization / Leonardo Inghilleri and Micah Solomon ; foreword by Horst Schulze.

by Inghilleri, Leonardo | Solomon, Micah.

Material type: book Book; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: New York, N.Y. : AMACOM, c2010Accession number(s): 201009210121.Availability: Items available for loan: Main Campus [Call number: HF5415.5 I533E] (1).

15. Books
Game-based marketing : inspire customer loyalty through rewards, challenges, and contests / Gabe Zichermann and Joselin Linder

by Zichermann, Gabe | Linder, Joselin.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Hoboken, N.J. : Wiley, c2010Accession number(s): 201006010014.Availability: Items available for loan: Main Campus [Call number: HF5415.525 Z523G] (1).

16. Books
Igniting customer connections : fire up your company's growth by multiplying customer experience & engagement / Andrew Frawley.

by Frawley, Andrew.

Material type: book Book; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: Hoboken, New Jersey : Wiley, c2015Other title: Igniting customer connections : fire up your company's growth by multiplying customer experience and engagement.Accession number(s): 2015000001929.Availability: Items available for loan: Main Campus [Call number: HF5415.5 F728I 2015] (1).

17.
Inside the Minds : Leading Marketers: Industry Leaders Share Their Knowledge on the Future of Marketing, Advertising, and Building Successful Brands [electronic resource]

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: [Eagan, Minn.] : Aspatore Books, 2001Online access: Electronic Resources Availability: No items available

18. Books
Married to the brand : why consumers bond with some brands for life : lessons from 60 years of research into the psychology of consumer relationships / by William J. McEwen

by McEwen, William J.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: New York, N.Y. : Gallup Press, 2005Accession number(s): 200902210009.Availability: Items available for loan: Main Campus [Call number: HF5415.32 M323M] (1).

19.
Multiple commitments in the workplace [electronic resource] : an integrative approach / Aaron Cohen.

by Cohen, Aaron, 1952-.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Mahwah, N.J. : Lawrence Erlhaum Associates, 2003Online access: Electronic Resources Availability: No items available

20. Books
Predicting market success : new ways to measure customer loyalty and engage consumers with your brand / Robert Passikoff

by Passikoff, Robert, 1948-.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Hoboken, N.J. : Wiley, c2006Accession number(s): 200806130012.Availability: Items available for loan: Main Campus [Call number: HF5415.525 P377P] (1).


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