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Your search returned 107 results.

1. Books
A managerial introduction to marketing

by Staudt, Thomas A | Taylor, Donald Arthur | Bowersox, Donald J.

Edition: 3rd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Englewood Cliffs, N.J. : Prentice-Hall, 1976Accession number(s): 15745.Availability: Items available for loan: Main Campus [Call number: HF5415.13 S728M 1976] (1).

2. Books
A master class in brand planning : the timeless works of Stephen King / edited by Judie Lannon, Merry Baskin

by King, Stephen, 1931- | Lannon, Judie [ed.] | Baskin, Merry [ed.].

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Chichester : Wiley, c2007Accession number(s): 200805200004.Availability: Items available for loan: Main Campus [Call number: HF5415.1255 K563M] (1).

3. Books
Advertising campaign strategy : a guide to marketing communication plans

by Parente, Donald.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Fort Worth, Tex. : Dryden Press, 2000Accession number(s): 161120000059.Availability: Items available for loan: Main Campus [Call number: HF5837 P373A 2000] (1).

4. Books
Advertising campaign strategy : a guide to marketing communication plans / Donald E. Parente

by Parente, Donald E.

Edition: 4th ed. , international student ed.Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Australia : Thomson/South-Western, c2006Accession number(s): 200807220004, 201102030010.Availability: No items available In transit (1).

5. Books
Advertising campaign strategy : a guide to marketing communication plans / Donald Parente

by Parente, Donald.

Edition: 3rd ed.Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Australia : Thomson/South-Western, c2004Accession number(s): 200410220070, 200410220071, 200410220074.Availability: Items available for loan: Main Campus [Call number: HF5837 P373A 2004] (1).

6. Books
An introduction to qualitative market research / Mike Imms and Gill Ereaut

by Imms, Mike | Ereaut, Gill.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: London : Sage, 2002Accession number(s): 200410200012.Availability: Items available for loan: Main Campus [Call number: HF5415.2 I457I] (1).

7. Books
Analysis and interpretative in qualitative market research / Gill Ereaut

by Ereaut, Gill.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: London : Sage, 2002Accession number(s): 200410200015.Availability: Items available for loan: Main Campus [Call number: HF5415.2 E732A] (1).

8. Books
Basic marketing research : using Microsoft Excel data analysis / Alvin C. Burns, Ronald F. Bush

by Burns, Alvin C | Bush, Ronald F.

Edition: International ed.Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, [c2005]Accession number(s): 200608260001, 200608260002.Availability: Items available for loan: Main Campus [Call number: HF5415.2 B876B 2005] (1).

9. Books
Basic marketing research : applications to contemporary issues / Naresh K. Malhotra

by Malhotra, Naresh K.

Edition: International ed.Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Upper Saddle River, N.J. : Prentice Hall, c2002Accession number(s): 200407280138.Availability: Items available for loan: Main Campus [Call number: HF5415.2 M343B 2002] (1).

10. Books
Basic marketing research : applications to contemporary issues / Naresh K. Malhotra

by Malhotra, Naresh K.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Upper Saddle River, N.J. : Prentice Hall, c2002Accession number(s): 200407080121.Availability: Items available for loan: Main Campus [Call number: HF5415.2 M343B] (1).

11. Books
Basic marketing research / Gilbert A. Churchill, Jr.

by Churchill, Gilbert A., Jr.

Edition: 4th ed.Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Australia : South-Western/Thomson Learning, c2001Accession number(s): 200308130076.Availability: Items available for loan: Main Campus [Call number: HF5415.2 C487B 2001] (1).

12. Books
Basic marketing research / Gilbert A. Churchill, Tom J. Brown

by Churchill, Gilbert A., Jr | Brown, Tom J.

Edition: 5th ed.Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Australia : Thomson/South-Western, 2004Accession number(s): 200404280002, 200404280003.Availability: Items available for loan: Main Campus [Call number: HF5415.2 C487B 2004] (1).

13. Books
Beyond the marketing power mind of psychographics games

by Piirto, Rebecca.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Ithaca, N.Y. : American Demographics, 1992Accession number(s): 133172.Availability: No items available

14. Books
Brands laid bare : using market research for evidence-based brand management / Kevin Ford

by Ford, Kevin.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Chichester : Wiley, 2005Accession number(s): 200905230129.Availability: Items available for loan: Main Campus [Call number: HD69 .B7 F672B] (1).

15.
CIM Revision Cards 05/06 [electronic resource]: marketing research and information / Marketing Knowledge, Chartered Institute of Marketing.

by Williams, John | Marketing Knowledge | Chartered Institute of Marketing.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Oxford : Butterworth-Heinemann, 2006Online access: Electronic Resources Availability: No items available

16. Books
Conducting market research for international business / S. Tamer Cavusgil ... [et al.]

by Cavusgil, S. Tamer.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: New York, N.Y. : Business Expert Press, 2009Accession number(s): 201103280026, 201103280027.Availability: Items available for loan: Main Campus [Call number: HF 5415.2 C662] (2).

17. Books
Consumer behavior

by Engel, James F | Blackwell, Roger D | Miniard, Paul W.

Edition: 8th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Fort Worth, Tex. : Dryden Press, 1995Accession number(s): 169509.Availability: Items available for loan: Main Campus [Call number: HF5415.32 E533C 1995] (1).

18. Books
Consumer behavior : a strategic approach / Henry Assael.

by Assael, Henry.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Boston, Mass. : Houghton Mifflin, c2004Accession number(s): 201206130009, 201206130008.Availability: Items available for loan: Main Campus [Call number: HF 5415.32 A872C] (2).

19. Books
Consumer behavior / Roger D. Blackwell, Paul W. Miniard, James F. Engel

by Blackwell, Roger D | Miniard, Paul W | Engel, James F.

Edition: 10th ed. , international student ed.Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Australia : Thomson South-Western, c2006Accession number(s): 200805160020.Availability: No items available In transit (1).

20. Books
Consumer behavior / Roger D. Blackwell, Paul W. Miniard, James F. Engel

by Blackwell, Roger D | Miniard, Paul W | Engel, James F.

Edition: 9th ed.Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Australia : South-Western/Thomson Learning, c2001Accession number(s): 200309180002, 200309180003.Availability: No items available In transit (1).


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