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Advertising : its role in modern marketing
by Krugman, Dean M. Edition: 8th ed.Material type:  Book; Format:
print
; Literary form:
Not fiction
Publisher: Fort Worth, Tex : Dryden Press, 1994Accession number(s): 144217, 149769.Availability: Items available for loan: Main Campus [Call number: HF5814 K78A 1994] (1).
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2.
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Advertising & promotion / Chris Hackley and Rungpaka Amy Hackley.
by Hackley, Christopher E [author.] | Hackley, Rungpaka Amy [author]. Material type: Book; Format:
print
; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: Los Angeles, Calif. : SAGE, 2015Other title: Advertising and promotion.Accession number(s): 2016000004798.Availability: Items available for loan: Main Campus [Call number: HF5823 H324A 2015] (1).
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3.
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Advertising and PR / Alison Corke
by Corke, Alison. Material type: Book; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: London : Pan, 1986Other title: Advertising & public relations.Accession number(s): 200402120126.Availability: Items available for loan: Main Campus [Call number: HF5821 C674A] (1).
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4.
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5.
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Advertising and promotion : communicating brands / Chris Hackley
by Hackley, Christopher E. Material type: Book; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: Los Angeles, Calif. : SAGE, 2008Accession number(s): 200807300045, 200807300046.Availability: Items available for loan: Main Campus [Call number: HF6161 .B4 H324A] (1).
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7.
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8.
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9.
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10.
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11.
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12.
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Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch
by Belch, George Eugene | Belch, Michael A. Edition: 6th ed. , international ed.Material type: Book; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: Boston, Mass. : McGraw-Hill/Irwin, c2004Accession number(s): 200406300082, 200412150034, 200504270009, 200702120009, 200406300083.Availability: Items available for loan: Main Campus [Call number: HF5823 B442A 2004] (1).
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13.
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Advertising and sales promotion strategy / Gerard J. Tellis
by Tellis, Gerard J, 1950-. Material type: Book; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: Reading, Mass. : Addison-Wesley, c1998Accession number(s): 200407230141, 231138.Availability: Items available for loan: Main Campus [Call number: HF5823 T444A] (1).
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14.
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15.
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Advertising, promotion, & supplemental aspects of integrated marketing communications / Terence A. Shimp
by Shimp, Terence A. Edition: 6th ed.Material type: Book; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: Australia : Thomson/South-Western, c2003Other title: Advertising, promotion, and supplemental aspects of integrated marketing communications.Accession number(s): 200407280023, 200801290048, 200801250036.Availability: Items available for loan: Main Campus [Call number: HF 5415.123 S545A 2003] (1).
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16.
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17.
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Campaign planner for promotion and IMC / Shay Sayre
by Sayre, Shay. Edition: 2nd ed.Material type: Book; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: Australia : South-Western/Thomson Learning, c2002Accession number(s): 200311220210, 200311220211, 200311220212.Availability: Items available for loan: Main Campus [Call number: HF5837 S297C 2002] (1).
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18.
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19.
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20.
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