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361. Books
Brand admiration : building a business people love / C. Whan Park, Deborah J. MacInnis, Andreas B. Eisingerich ; foreword by Allen M. Weiss.

by Park, Whan C [author.] | MacInnis, Deborah J [author.] | Eisingerich, A. B. (Andreas B.) [author.] | Weiss, Allen [foreword].

Material type: book Book; Format: print ; Literary form: Not fiction ; Audience: Specialized; Copyright date: Hoboken, N.J. : Wiley ©2016Accession number(s): 2017000001111.Availability: Items available for loan: Main Campus [Call number: HF5415.1255 P374B 2016] (1).

362. Books
Brand advocates : turning enthusiastic customers into a powerful marketing force / Rob Fuggetta.

by Fuggetta, Rob.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Hoboken, N.J. : Wiley, c2012Accession number(s): 201310250018, 201311050014.Availability: Items available for loan: Main Campus [Call number: HF 5415.55 F833B] (1).

363. Books
Brand enigma : decoding the secrets of your brand / Duncan Bruce and David Harvey

by Bruce, Duncan | Harvey, David.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: West Sussex : Wiley, c2008Accession number(s): 200902100031.Availability: Items available for loan: Main Campus [Call number: HF5415.1255 B782B] (1).

364. Books
Brand rewired : connecting intellectual property, branding, and creativity strategy / Anne H. Chasser, Jennifer C. Wolfe

by Chasser, Anne H | Wolfe, Jennifer C.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Hoboken, N.J. : Wiley, c2010Accession number(s): 201102030035.Availability: Items available for loan: Main Campus [Call number: HF 5415.15 C427B] (1).

365. Books
Brand spirit : how cause related marketing builds brands

by Pringle, Hamish | Thompson, Marjorie.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Chichester : Wiley, 1999Accession number(s): 231144.Availability: Items available for loan: Main Campus [Call number: HF5414 P746B] (1).

366.
Brand stretch [electronic resource] : why 1 in 2 extensions fail and how to beat the odds : a brandgym workout / by David Taylor

by Taylor, David, 1964-.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Chichester : Wiley, c2004Other title: Brandstretch.Online access: Electronic Resources Availability: No items available

367. Books
Brand valued : how socially valued brands hold the key to a sustainable future and business success / Guy Champniss and Fernando Rodes Vila.

by Champniss, Guy | Rodes Vila, Fernando.

Material type: book Book; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: Chichester : Wiley, 2011Accession number(s): 2014000003541.Availability: Items available for loan: Main Campus [Call number: HF5415.1255 C425B 2011] (1).

368. Books
Brand vision : how to energize your team to drive business growth / David Taylor

by Taylor, David, 1964-.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Chichester : Wiley, c2006Accession number(s): 200707040001.Availability: Items available for loan: Main Campus [Call number: HD69 .B7 T394B] (1).

369. Books
Branding in Asia : the creation, development, and management of Asian brands for the global market / Paul Temporal

by Temporal, Paul.

Edition: Rev. ed.Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Singapore : Wiley, 2001Accession number(s): 200907010045, 200905230130.Availability: Items available for loan: Main Campus [Call number: HD69 .B7 T456B 2001] (2).

370. Books
Branding in Asia : the creation, development, and management of Asian brands for the global market

by Temporal, Paul.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Singapore : Wiley, 2000Accession number(s): 181219990038, 181219990039.Availability: Items available for loan: Main Campus [Call number: HD69 .B7 T456B] (1).

371. Books
Brands : visions and values / edited by John Goodchild and Clive Callow

by Goodchild, John, 1943- [ed.] | Callow, Clive, 1938- [ed.].

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Chichester : Wiley, c2001Accession number(s): 200208280033.Availability: Items available for loan: Main Campus [Call number: HD69 .B7 B726] (1).

372. Books
Brands laid bare : using market research for evidence-based brand management / Kevin Ford

by Ford, Kevin.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Chichester : Wiley, 2005Accession number(s): 200905230129.Availability: Items available for loan: Main Campus [Call number: HD69 .B7 F672B] (1).

373. Books
Brave new unwired world : the digital big bang and the infinite Internet / Alex Lightman ; with William Rojas

by Lightman, Alex, 1961- | Rojas, William.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: New York, N.Y. : Wiley, c2002Accession number(s): 200304120062, 200304240123.Availability: Items available for loan: Main Campus [Call number: HM851 L534B] (1).

374. Books
Breaking banks : the innovators, rogues, and strategists rebooting banking / Brett King.

by King, Brett, 1968- [author.].

Material type: book Book; Format: print ; Literary form: Not fiction ; Audience: Specialized; Copyright date: Singapore : Wiley, ©2014Accession number(s): 2017000000879.Availability: Items available for loan: Main Campus [Call number: HG1573 K563B 2014] (1).

375. Books
Breaking the cost barrier : a proven approach to managing and implementing lean manufacturing

by Ruffa, Stephen A | Perozziello, Michael J.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York, N.Y. : Wiley, 2000Accession number(s): 190720000024, 270720004005.Availability: Items available for loan: Main Campus [Call number: TS155 R833B] (1).

376. Books
Breakthrough business results with MVT : a fast, cost-free "secret weapon" for boosting sales, cutting expenses, and improving any business process / Charles Holland with David Cochran

by Holland, Charles, 1940- | Cochran, David.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Hoboken, N.J. : John Wiley & Sons, c2005Accession number(s): 200505120029.Availability: Items available for loan: Main Campus [Call number: HD30.215 H644B] (1).

377.
Breathe well, be well [electronic resource] : a program to relieve stress, anxiety, asthma, hypertension, migraine, and other disorders for better health / Robert Fried.

by Fried, Robert, 1935-.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York : John Wiley, c1999Online access: Electronic Resources Availability: No items available

378. Books
Broadband circuits for optical fiber communication / Eduard Sackinger

by Sackinger, Eduard, 1959-.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Hoboken, N.J. : Wiley-Interscience, c2005Accession number(s): 200504090002.Availability: Items available for loan: Main Campus [Call number: TK7871.58 .B74 S224B] (1).

379. Books
Broadband wireless mobile : 3G and beyond / edited by Willie W. Lu

by Lu, Willie W [ed.].

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Hoboken, N.J. : Wiley, c2002Accession number(s): 200304090007, 200304090006.Availability: Items available for loan: Main Campus [Call number: TK5103.2 B762] (1). Checked out (1).

380. Books
Broadband wireless multimedia networks / Benny Bing.

by Bing, Benny.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Hoboken, N.J. : Wiley, 2013Accession number(s): 201306030112.Availability: Items available for loan: Main Campus [Call number: TK 5105.775 B563B] (1).


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