Your search returned 201 results.

41. Books
Brand Management : Research, theory and practice. / Telde Heding,Charlotte F. Knudtzen and Mogens Bjerre.

by Heding, Tilde [author] | Knudtzen, Charlotte F [author] | Bjerre, Mogens [author].

Edition: Second editionMaterial type: book Book; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: London : Routledge, 2016Accession number(s): 2017000001264.Availability: Items available for loan: Main Campus [Call number: HD69.B7 H424B 2016] (1).

42. Books
Brand meaning / Mark Batey

by Batey, Mark.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: New York, N.Y. : Routledge, c2008Accession number(s): 201102030025.Availability: Items available for loan: Main Campus [Call number: HF 5415.1255 B373B] (1).

43. Books
Brand media strategy : integrated communications planning in the digital era / Antony Young.

by Young, Antony, 1964-.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: New York, N.Y. : Palgrave Macmillan, c2014Accession number(s): 2015000001332, 2015000001862.Availability: Items available for loan: Main Campus [Call number: HF5415.1255 Y686B 2014] (2).

44. Books
Brand medicine : the role of branding in the pharmaceutical industry / edited by Tom Blackett and Rebecca Robins

by Blackett, Tom [ed.] | Robins, Rebecca [ed.].

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: New York, N.Y. : Palgrave Macmillan, 2001Accession number(s): 201010250022.Availability: Items available for loan: Main Campus [Call number: HD 9666.5 B726] (1).

45. Books
Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity / David A. Aaker

by Aaker, David A.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: New York, N.Y. : Free Press, c2004Accession number(s): 200902040002.Availability: Items available for loan: Main Campus [Call number: HD69 .B7 A243B] (1).

46. Books
Brand psychology : consumer perceptions, corporate reputations / Jonathan Gabay.

by Gabay, Jonathan [author].

Material type: book Book; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: London : Kogan Page, 2015Accession number(s): 2015000002685.Availability: Items available for loan: Main Campus [Call number: HF5415.1255 G322B 2015] (1).

47. Books
Brand real : how smart companies live their brand promise and inspire fierce customer loyalty / Laurence Vincent.

by Vincent, Laurence.

Material type: book Book; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: New York, N.Y. : AMACOM, c2012Accession number(s): 201404230008, 2014000002857.Availability: Items available for loan: Main Campus [Call number: HF5415.1255 V562B] (2).

48. Books
Brand relevance : making competitors irrelevant / David A. Aaker

by Aaker, David A.

Material type: book Book; Literary form: Fiction ; Audience: Specialized; Publisher: San Francisco, Calif. : Jossey-Bass, c2011Accession number(s): 201108050013, 201311050007.Availability: Items available for loan: Main Campus [Call number: HD69.B7 A243B] (1). Checked out (1).

49. Books
Brand rewired : connecting intellectual property, branding, and creativity strategy / Anne H. Chasser, Jennifer C. Wolfe

by Chasser, Anne H | Wolfe, Jennifer C.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Hoboken, N.J. : Wiley, c2010Accession number(s): 201102030035.Availability: Items available for loan: Main Campus [Call number: HF 5415.15 C427B] (1).

50. Books
Brand storming : managing brands in the era of complexity / Michele Fioroni and Garry Titterton

by Fioroni, Michele | Titterton, Garry.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Basingstoke : Palgrave Macmillan, 2009Accession number(s): 201102030032.Availability: Items available for loan: Main Campus [Call number: HD 69 .B7 F567B] (1).

51.
Brand stretch [electronic resource] : why 1 in 2 extensions fail and how to beat the odds : a brandgym workout / by David Taylor

by Taylor, David, 1964-.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Chichester : Wiley, c2004Other title: Brandstretch.Online access: Electronic Resources Availability: No items available

52. Books
Brand thinking and other noble pursuits / Debbie Millman ; foreword by Rob Walker.

by Millman, Debbie.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: New York, N.Y. : Allworth Press, c2011Accession number(s): 201205150011, 201205150010.Availability: Items available for loan: Main Campus [Call number: HF 5415.1255 M544B] (1).

53. Books
Brand turnaround : how brands gone bad returned to glory--and the seven game changers that made the difference / Karen Post.

by Post, Karen.

Material type: book Book; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: New York, N.Y. : McGraw-Hill, c2012Accession number(s): 2014000002925, 2014000004187.Availability: Items available for loan: Main Campus [Call number: HD69.B7 P677B] (2).

54. Books
Brand valued : how socially valued brands hold the key to a sustainable future and business success / Guy Champniss and Fernando Rodes Vila.

by Champniss, Guy | Rodes Vila, Fernando.

Material type: book Book; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: Chichester : Wiley, 2011Accession number(s): 2014000003541.Availability: Items available for loan: Main Campus [Call number: HF5415.1255 C425B 2011] (1).

55. Books
Brand-driven innovation : strategies for development and design : required reading range module reader / Erik Roscam Abbing

by Abbing, Erik Roscam.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Lausanne : AVA Academia, c2010Accession number(s): 201102250001.Availability: Items available for loan: Main Campus [Call number: HD 69 .B7 A224B] (1).

56. Books
Brand, meet story : how to create engaging content to win business and influence your audience / Heather Pemberton Levy.

by Levy, Heather Pemberton [author.].

Material type: book Book; Format: print ; Literary form: Not fiction ; Audience: Specialized; Copyright date: New York, N.Y. Bibliomotion Inc, ©2016Accession number(s): 2017000001110.Availability: Items available for loan: Main Campus [Call number: HF5415.1255 L489B 2016] (1).

57. Books
Brand's expression / editor in chief: Xiao Zhou, Chu Liang

by Xiao, Zhou [ed.] | Chu, Liang [ed.].

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Shenzhen : Hightone , c2010Accession number(s): 201104010045.Availability: Items available for loan: Main Campus [Call number: NC 998.6 .C6 B726] (1).

58. Books
Brand/story : cases and explorations in fashion branding / Joseph Hancock.

by Hancock, Joseph [author.].

Edition: Second edition.Material type: book Book; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: New York, N.Y. : Fairchild Books, an imprint of Bloomsburg Publishing Inc., 2016Accession number(s): 2017000003345.Availability: Items available for loan: Main Campus [Call number: HD9940.A2 H362B 2016] (1).

59. Books
BrandDigital : simple ways top brands succeed in the digital world / Allen P. Adamson ; foreword by David Kirkpatrick

by Adamson, Allen P.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: New York, N.Y. : Palgrave Macmillan, 2008Accession number(s): 200902100022.Availability: Items available for loan: Main Campus [Call number: HF5415.1255 A325B] (1).

60. Books
Branded beauty : how marketing changed the way we look / Mark Tungate.

by Tungate, Mark, 1967-.

Material type: book Book; Format: print ; Nature of contents: biography; Literary form: Not fiction ; Audience: Specialized; Publisher: London : Kogan Page, 2012Accession number(s): 2015000002684.Availability: Items available for loan: Main Campus [Call number: HD9970.5 .C672 T863B 2012] (1).


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