Your search returned 203 results.

1. Books
60-minute brand strategist : the essential brand book for marketing professionals / Idris Mootee.

by Mootee, Idris, 1958-.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Hoboken, N.J. : Wiley, c2013Accession number(s): 201310250022.Availability: Items available for loan: Main Campus [Call number: HF 5415.1255 M667S] (1).

2. Books
A master class in brand planning : the timeless works of Stephen King / edited by Judie Lannon, Merry Baskin

by King, Stephen, 1931- | Lannon, Judie [ed.] | Baskin, Merry [ed.].

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Chichester : Wiley, c2007Accession number(s): 200805200004.Availability: Items available for loan: Main Campus [Call number: HF5415.1255 K563M] (1).

3. Books
AdWords for dummies / by Howie Jacobson

by Jacobson, Howie.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Hoboken, N.J. : Wiley, c2007Accession number(s): 200807260020.Availability: Items available for loan: Main Campus [Call number: HF5415.1265 J326A] (1).

4. Books
Affiliate program management : an hour a day / Evgenii "Geno" Prussakov.

by Prussakov, Evgenii.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Hoboken, N.J. : Wiley, c2011Accession number(s): 201202080030, 201202080031.Availability: Items available for loan: Main Campus [Call number: HF 5415.1265 P787A] (1).

5. Books
Architect's essentials of marketing / David Koren

by Koren, David.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Hoboken, N.J. : Wiley, c2005Accession number(s): 200609070016.Availability: Items available for loan: Main Campus [Call number: NA1996 K673A] (1).

6. Books
Architect's essentials of winning proposals / Frank A. Stasiowski

by Stasiowski, Frank A, 1948-.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Hoboken, N.J. : Wiley, c2003Accession number(s): 200609070014.Availability: Items available for loan: Main Campus [Call number: NA1996 S727A] (1).

7. Books
Artificial intelligence for marketing : practical applications / Jim Sterne

by Sterne, Jim, 1955- [author].

Material type: book Book; Format: print ; Literary form: Not fiction ; Audience: Specialized; Copyright date: Hoboken, N.J. : Wiley, ©2017Accession number(s): 2019000000841.Availability: Items available for loan: Main Campus [Call number: HF5415 S737A 2017] (1).

8. Books
Asia's digital dividends : how Asia-Pacific's corporations can create value from e-business / by David C. Michael and Greg Sutherland

by Michael, David C | Sutherland, Greg.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Singapore : Wiley, 2002Accession number(s): 200205220804.Availability: Items available for loan: Main Campus [Call number: HF5548.325 .A78 M523A] (1).

9. Books
Audience : marketing in the age of subscribers, fans & followers / Jeffrey K. Rohrs.

by Rohrs, Jeffrey K.

Material type: book Book; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: Hoboken, N.J. : Wiley, ©2014Accession number(s): 2014000003824.Availability: Items available for loan: Main Campus [Call number: HF5415.1265 R637A 2014] (1).

10. Books
Beyond advertising : creating value through all customer touchpoints / Yoram (Jerry) Wind, Catharine Findiesen Hays, and The Wharton Future of Advertising Innovation Network.

by Wind, Yoram [author] | Hays, Catharine, 1958- [author].

Edition: Second editionMaterial type: book Book; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: Hoboken, N.J. : John Wiley & Sons, 2016Accession number(s): 2017000001359.Availability: Items available for loan: Main Campus [Call number: HF5823 W562B 2016] (1).

11. Books
Beyond viral : how to attract customers, promote your brand, and make money with online video / Kevin H. Nalty

by Nalty, Kevin H.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Hoboken, N.Y. : Wiley, c2010Accession number(s): 201102250002.Availability: Items available for loan: Main Campus [Call number: HF 5415.1265 N347B] (1).

12. Books
Big M, little m marketing : new strategies for a new Asia / David Ketchum

by Ketchum, David.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Singapore : Wiley, c2003Accession number(s): 200307310029, 200310290052.Availability: Items available for loan: Main Campus [Call number: HF5415.12 .A78 K472B] (1).

13. Books
Brainfluence : 100 ways to persuade and convince consumers with neuromarketing / Roger Dooley.

by Dooley, Roger, 1952-.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Hoboken, N.J. : Wiley, c2012Accession number(s): 201404230004.Availability: Items available for loan: Main Campus [Call number: HF 5415.12615 D664B] (1).

14. Books
Brand admiration : building a business people love / C. Whan Park, Deborah J. MacInnis, Andreas B. Eisingerich ; foreword by Allen M. Weiss.

by Park, Whan C [author.] | MacInnis, Deborah J [author.] | Eisingerich, A. B. (Andreas B.) [author.] | Weiss, Allen [foreword].

Material type: book Book; Format: print ; Literary form: Not fiction ; Audience: Specialized; Copyright date: Hoboken, N.J. : Wiley ©2016Accession number(s): 2017000001111.Availability: Items available for loan: Main Campus [Call number: HF5415.1255 P374B 2016] (1).

15. Books
Brand advocates : turning enthusiastic customers into a powerful marketing force / Rob Fuggetta.

by Fuggetta, Rob.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Hoboken, N.J. : Wiley, c2012Accession number(s): 201310250018, 201311050014.Availability: Items available for loan: Main Campus [Call number: HF 5415.55 F833B] (1).

16. Books
Brand enigma : decoding the secrets of your brand / Duncan Bruce and David Harvey

by Bruce, Duncan | Harvey, David.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: West Sussex : Wiley, c2008Accession number(s): 200902100031.Availability: Items available for loan: Main Campus [Call number: HF5415.1255 B782B] (1).

17. Books
Brand rewired : connecting intellectual property, branding, and creativity strategy / Anne H. Chasser, Jennifer C. Wolfe

by Chasser, Anne H | Wolfe, Jennifer C.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Hoboken, N.J. : Wiley, c2010Accession number(s): 201102030035.Availability: Items available for loan: Main Campus [Call number: HF 5415.15 C427B] (1).

18. Books
Brand spirit : how cause related marketing builds brands

by Pringle, Hamish | Thompson, Marjorie.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Chichester : Wiley, 1999Accession number(s): 231144.Availability: Items available for loan: Main Campus [Call number: HF5414 P746B] (1).

19.
Brand stretch [electronic resource] : why 1 in 2 extensions fail and how to beat the odds : a brandgym workout / by David Taylor

by Taylor, David, 1964-.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Chichester : Wiley, c2004Other title: Brandstretch.Online access: Electronic Resources Availability: No items available

20. Books
Brand valued : how socially valued brands hold the key to a sustainable future and business success / Guy Champniss and Fernando Rodes Vila.

by Champniss, Guy | Rodes Vila, Fernando.

Material type: book Book; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: Chichester : Wiley, 2011Accession number(s): 2014000003541.Availability: Items available for loan: Main Campus [Call number: HF5415.1255 C425B 2011] (1).


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