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A practical guide to integrated marketing communications
by Brannan, Tom. Material type:  Book; Format:
print
; Literary form:
Not fiction
Publisher: London : Kogan Page, 1995Accession number(s): 220292, 220293, 220294.Availability: Items available for loan: Main Campus [Call number: HF5415.123 B726P] (1).
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Advertising and communication management
by Ray, Michael L. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Englewood Cliffs, N.J. : Prentice-Hall, 1982Accession number(s): 37091.Availability: Items available for loan: Main Campus [Call number: HF5823 R39A] (1).
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Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch
by Belch, George Eugene | Belch, Michael A. Edition: 6th ed. , international ed.Material type: Book; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: Boston, Mass. : McGraw-Hill/Irwin, c2004Accession number(s): 200406300082, 200412150034, 200504270009, 200702120009, 200406300083.Availability: Items available for loan: Main Campus [Call number: HF5823 B442A 2004] (1).
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Advertising, promotion, & supplemental aspects of integrated marketing communications / Terence A. Shimp
by Shimp, Terence A. Edition: 6th ed.Material type: Book; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: Australia : Thomson/South-Western, c2003Other title: Advertising, promotion, and supplemental aspects of integrated marketing communications.Accession number(s): 200407280023, 200801290048, 200801250036.Availability: Items available for loan: Main Campus [Call number: HF 5415.123 S545A 2003] (1).
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Campaign planner for integrated brand communications / Shay Sayre
by Sayre, Shay. Edition: 3rd ed.Material type: Book; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: Australia : Thomson/South-Western, c2005Accession number(s): 200609300002, 200609300003.Availability: Items available for loan: Main Campus [Call number: HF5823 S297C 2005] (1).
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