BANGKOK UNIVERSITY LIBRARY AND LEARNING SPACE

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Your search returned 15 results.

1. Books
Advances in corporate branding / edited by John M.T. Balmer, Brunel University London, UK [and three others].

by Balmer, John M.T [editor] | Powell, Shaun M [editor] | Kernstock, Joachim [editor] | Brexendorf, Tim [editor].

Material type: book Book; Format: print ; Literary form: Not fiction ; Audience: Specialized; Copyright date: London : Palgrave Macmillan, ©2017Accession number(s): 2017000002804.Availability: Items available for loan: Main Campus [Call number: HF5415.1255 A382 2017] (1).

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2. Books
Brand avatar : translating virtual world branding into real world success / Alycia de Mesa

by De Mesa, Alycia.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Basingstoke : Palgrave Macmillan, 2009Accession number(s): 201009200004.Availability: Items available for loan: Main Campus [Call number: HF5415.1255 D453B] (1).

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3. Books
Brand breakout : how emerging market brands will go global / Nirmalya Kumar, Jan-Benedict E.M. Steenkamp.

by Kumar, Nirmalya | Steenkamp, Jan-Benedict E.M.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: New York, N.Y. : Palgrave Macmillan, 2013Accession number(s): 201310250013.Availability: Items available for loan: Main Campus [Call number: HF 5415.1255 K852B] (1).

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4. Books
Brand media strategy : integrated communications planning in the digital era / Antony Young.

by Young, Antony, 1964-.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: New York, N.Y. : Palgrave Macmillan, c2014Accession number(s): 2015000001332, 2015000001862.Availability: Items available for loan: Main Campus [Call number: HF5415.1255 Y686B 2014] (2).

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5. Books
Brand medicine : the role of branding in the pharmaceutical industry / edited by Tom Blackett and Rebecca Robins

by Blackett, Tom [ed.] | Robins, Rebecca [ed.].

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: New York, N.Y. : Palgrave Macmillan, 2001Accession number(s): 201010250022.Availability: Items available for loan: Main Campus [Call number: HD 9666.5 B726] (1).

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6. Books
Brand storming : managing brands in the era of complexity / Michele Fioroni and Garry Titterton

by Fioroni, Michele | Titterton, Garry.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Basingstoke : Palgrave Macmillan, 2009Accession number(s): 201102030032.Availability: Items available for loan: Main Campus [Call number: HD 69 .B7 F567B] (1).

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7. Books
BrandDigital : simple ways top brands succeed in the digital world / Allen P. Adamson ; foreword by David Kirkpatrick

by Adamson, Allen P.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: New York, N.Y. : Palgrave Macmillan, 2008Accession number(s): 200902100022.Availability: Items available for loan: Main Campus [Call number: HF5415.1255 A325B] (1).

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8. Books
Brandstorm : surviving and thriving in the new consumer-led marketplace / Liz Nickles ; with Savita Iyer.

by Nickles, Elizabeth | Iyer, Savita.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: New York, N.Y. : Palgrave Macmillan, 2012Accession number(s): 201310250016, 201311050016.Availability: Items available for loan: Main Campus [Call number: HF 5415.1255 N524B] (1).

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9. Books
Building brand authenticity : 7 habits of iconic brands / Michael Beverland.

by Beverland, Michael.

Material type: book Book; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: Houndmills : Palgrave Macmillan, 2009Accession number(s): 2014000002858, 2014000002931.Availability: Items available for loan: Main Campus [Call number: HF5415.1255 B483B] (1). Checked out (1).

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10. Books
Capture the mindshare and the market share will follow : the art and science of building brands / Libby Gill.

by Gill, Libby.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: New York, N.Y. : Palgrave Macmillan, c2013Accession number(s): 201311050013.Availability: Items available for loan: Main Campus [Call number: HF 5415.1255 G544C] (1).

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11. Books
Football brands / Sue Bridgewater.

by Bridgewater, Susan.

Material type: book Book; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: Basingstoke : Palgrave Macmillan, 2010Accession number(s): 201406230017, 201406230018.Availability: Items available for loan: Main Campus [Call number: HD69.B7 B742F] (2).

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12. Books
Power branding : leveraging the success of the world's best brands / Steve McKee.

by McKee, Steve, 1963-.

Material type: book Book; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: New York, N.Y. : Palgrave Macmillan, 2014Accession number(s): 2015000001597, 2015000001856.Availability: Items available for loan: Main Campus [Call number: HF5415.1255 M324P 2014] (2).

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13. Books
The edge : 50 tips from brands that lead / Allen P. Adamson ; foreword by Steve Forbes.

by Adamson, Allen P.

Material type: book Book; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: New York, N.Y. : Palgrave Macmillan, 2013Accession number(s): 2014000002855, 2014000002933.Availability: Items available for loan: Main Campus [Call number: HF5415.15 A325E] (1).

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14. Books
The global brand : how to create and develop lasting brand value in the world market / Nigel Hollis

by Hollis, Nigel.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: New York, N.Y. : Palgrave Macmillan, 2008Accession number(s): 201006210007.Availability: Items available for loan: Main Campus [Call number: HD 69 .B7 H644G] (1).

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15. Books
Tribal marketing, tribal branding : an expert guide to the brand co-creation process / Brendan Richardson.

by Richardson, Brendan.

Material type: book Book; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: Basingstoke : Palgrave Macmillan, 2013Accession number(s): 2015000001328, 2015000001861.Availability: Items available for loan: Main Campus [Call number: HF5415 R523T 2013] (2).

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