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Asian brand strategy : building and sustaining strong global brands in Asia / Martin Roll.
by Roll, Martin, 1967- [author]. Edition: Second edition, revised and updatedMaterial type:  Book; Format:
print
; Audience:
Specialized;
Publisher: New York, N.Y. : Palgrave Macmillan 2015Other title: Dust jacket title: Asian brand strategy : building & sustaining strong global brands in Asia.Accession number(s): 2016000004368.Availability: Items available for loan: Main Campus [Call number: HD69 .B7 R644A 2015] (1).
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Brand power
by Stobart, Paul, ed. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Hampshire : Macmillan Press, 1994Accession number(s): 180904.Availability: Items available for loan: Main Campus [Call number: HF5823 S762B] (1).
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Building brand authenticity : 7 habits of iconic brands / Michael Beverland.
by Beverland, Michael. Material type: Book; Format:
print
; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: Houndmills : Palgrave Macmillan, 2009Accession number(s): 2014000002858, 2014000002931.Availability: Items available for loan: Main Campus [Call number: HF5415.1255 B483B] (1). Checked out (1).
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Cases in marketing : orientation, analysis and problems
by Greer, Thomas V. Edition: 4th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York, N.Y. : Macmillan Pub. Co., 1987Accession number(s): 73292.Availability: Items available for loan: Main Campus [Call number: HF5415 G733C 1987] (1).
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