Your search returned 92 results.

1. Books
AMA marketing toolbox : selecting the right products and services

by Parmerlee, David.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Lincolnwood, Ill. : NTC Business, 1993Accession number(s): 131898.Availability: Items available for loan: Main Campus [Call number: HF5415.125 P375A] (1).

2. Books
Asian branding : a great way to fly / Ian Batey

by Batey, Ian.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Singapore : Prentice Hall, 2002Accession number(s): 200204190067, 200204190068.Availability: Items available for loan: Main Campus [Call number: HD69 .B7 B373A] (1).

3. Books
Authenticity : what consumers really want / James H. Gilmore, B. Joseph Pine II

by Gilmore, James H | Pine II, B. Joseph.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Boston, Mass. : Harvard Business School Press, c2007Accession number(s): 200908130006, 200908130007.Availability: Items available for loan: Main Campus [Call number: HF5415.15 G545A] (1).

4. Books
Basics of branding : a practical guide for managers / Jay Gronlund.

by Gronlund, Jay.

Edition: First ed.Material type: book Book; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: New York, N.Y. : Business Expert Press, 2013Accession number(s): 2015000002694.Availability: Items available for loan: Main Campus [Call number: HF5415.1255 G766B 2013] (1).

5. Books
Beyond branding / edited by Nicholas Ind

by Ind, Nicholas [ed.].

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: London : Kogan Page, 2003Accession number(s): 200603030022.Availability: Items available for loan: Main Campus [Call number: HD69 .B7 B496] (1).

6. Books
Beyond the brand : why engaging the right customers is essential to winning in business / John Winsor

by Winsor, John, 1959-.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Chicago, Ill. : Dearborn Trade, c2004Accession number(s): 200606200024.Availability: Items available for loan: Main Campus [Call number: HF5415.15 W567B] (1).

7. Books
Brand asset management : driving profitable growth through your brands

by Davis, Scott M.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: San Francisco, Calif. : Jossey-Bass, 2000Accession number(s): 280920000025, 280920000026.Availability: Items available for loan: Main Campus [Call number: HD69 .B7 D384B] (1).

8. Books
Brand asset management : driving profitable growth through your brands / Scott M. Davis ; foreword by David A. Aaker.

by Davis, Scott M.

Material type: book Book; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: San Francisco, Calif. : Jossey-Bass, c2002Accession number(s): 201009210013.Availability: No items available

9. Books
Brand meaning / Mark Batey

by Batey, Mark.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: New York, N.Y. : Routledge, c2008Accession number(s): 201102030025.Availability: Items available for loan: Main Campus [Call number: HF 5415.1255 B373B] (1).

10. Books
Brand positioning : strategies for competitive advantage / Subroto Sengupta

by Sengupta, Subroto.

Edition: 2nd ed.Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: New Delhi : Tata McGraw-Hill Pub. Co., 2006Accession number(s): 200809170018, 200806190011.Availability: Items available for loan: Main Campus [Call number: HF5415.15 S463B 2006] (1).

11. Books
Brand rejuvenation : how to protect, strengthen & add value to your brand to prevent it from ageing / Jean-Marc Lehu

by Lehu, Jean-Marc.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: London : Kogan Page, c2006Accession number(s): 200607170020, 200607170019.Availability: Items available for loan: Main Campus [Call number: HF5415.15 L438B] (1).

12. Books
Brand rewired : connecting intellectual property, branding, and creativity strategy / Anne H. Chasser, Jennifer C. Wolfe

by Chasser, Anne H | Wolfe, Jennifer C.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Hoboken, N.J. : Wiley, c2010Accession number(s): 201102030035.Availability: Items available for loan: Main Campus [Call number: HF 5415.15 C427B] (1).

13.
Brand stretch [electronic resource] : why 1 in 2 extensions fail and how to beat the odds : a brandgym workout / by David Taylor

by Taylor, David, 1964-.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Chichester : Wiley, c2004Other title: Brandstretch.Online access: Electronic Resources Availability: No items available

14. Books
Brand vision : how to energize your team to drive business growth / David Taylor

by Taylor, David, 1964-.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Chichester : Wiley, c2006Accession number(s): 200707040001.Availability: Items available for loan: Main Campus [Call number: HD69 .B7 T394B] (1).

15. Books
Brand warfare : 10 rules for building the killer brand : lessons for new and old economy players / David F. D'Alessandro, with Michele Owens

by D'Alessandro, David F | Owens, Michele.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: New York, N.Y. : McGraw-Hill, c2001Accession number(s): 200901270003, 301020010018, 301020010019.Availability: Items available for loan: Main Campus [Call number: HD69 .B7 D343B] (1).

16. Books
Branded entertainment : product placement & brand strategy in the entertainment business / Jean-Marc Lehu

by Lehu, Jean-Marc.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: London : Kogan Page, c2007Accession number(s): 200707040002.Availability: Items available for loan: Main Campus [Call number: HF6146 .P78 L438B] (1).

17. Books
Branded entertainment : product placement & brand strategy in the entertainment business / Jean-Marc Lehu.

by Lehu, Jean-Marc.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: London : Kogan Page, c2009Other title: Branded entertainment : product placement and brand strategy in the entertainment business.Accession number(s): 201208200001.Availability: Items available for loan: Main Campus [Call number: HF 6146 .P78 L438B] (1).

18. Sound Recording
Branding for profit : build your brand to increase sales and customer loyalty [sound recording] / with James Burgin and Jon Ward

by Burgin, James | Ward, Jon.

Material type: sound Sound; Format: electronic ; Literary form: ; Audience: Specialized; Publisher: [S.l.] : Trump Univ., c2006Accession number(s): 200606090006.Availability: Items available for loan: Main Campus [Call number: HD69 .B7 B873B] (1).

19. Books
Branding unbound : the future of advertising, sales, and the brand experience in the wireless age / Rick Mathieson

by Mathieson, Rick.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: New York, N.Y. : AMACOM, c2005Accession number(s): 200605260001.Availability: Items available for loan: Main Campus [Call number: HF5548.34 M373B] (1).

20. Books
Brandstand : strategies for retail brand building / Arthur A. Winters, Peggy Fincher Winters, Carole Paul ; and the editors of Retail Ad World

by Winters, Arthur A | Winters, Peggy Fincher | Paul, Carole | Retail Ad World [ed.].

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: New York, N.Y. : Visual Reference, c2002Accession number(s): 200305100017, 200305100018.Availability: Items available for loan: Main Campus [Call number: HD69 .B7 W567B] (1).


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