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Asian branding : a great way to fly / Ian Batey
by Batey, Ian. Material type: Book; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: Singapore : Prentice Hall, 2002Accession number(s): 200204190067, 200204190068.Availability: Items available for loan: Main Campus [Call number: HD69 .B7 B373A] (1).
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Basics of branding : a practical guide for managers / Jay Gronlund.
by Gronlund, Jay. Edition: First ed.Material type: Book; Format:
print
; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: New York, N.Y. : Business Expert Press, 2013Accession number(s): 2015000002694.Availability: Items available for loan: Main Campus [Call number: HF5415.1255 G766B 2013] (1).
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5.
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Beyond branding / edited by Nicholas Ind
by Ind, Nicholas [ed.]. Material type: Book; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: London : Kogan Page, 2003Accession number(s): 200603030022.Availability: Items available for loan: Main Campus [Call number: HD69 .B7 B496] (1).
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Brand meaning / Mark Batey
by Batey, Mark. Material type: Book; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: New York, N.Y. : Routledge, c2008Accession number(s): 201102030025.Availability: Items available for loan: Main Campus [Call number: HF 5415.1255 B373B] (1).
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Brand positioning : strategies for competitive advantage / Subroto Sengupta
by Sengupta, Subroto. Edition: 2nd ed.Material type: Book; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: New Delhi : Tata McGraw-Hill Pub. Co., 2006Accession number(s): 200809170018, 200806190011.Availability: Items available for loan: Main Campus [Call number: HF5415.15 S463B 2006] (1).
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