BANGKOK UNIVERSITY LIBRARY AND LEARNING SPACE catalog › Results of search for 'Provider:Wiley,'

	1.		60-minute brand strategist : the essential brand book for marketing professionals / Idris Mootee. by Mootee, Idris, 1958-. Material type: Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Hoboken, N.J. : Wiley, c2013Accession number(s): 201310250022.Availability: Items available for loan: Main Campus [Call number: HF 5415.1255 M667S] (1). Place hold Add to cart (remove)
	2.		A master class in brand planning : the timeless works of Stephen King / edited by Judie Lannon, Merry Baskin by King, Stephen, 1931- \| Lannon, Judie [ed.] \| Baskin, Merry [ed.]. Material type: Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Chichester : Wiley, c2007Accession number(s): 200805200004.Availability: Items available for loan: Main Campus [Call number: HF5415.1255 K563M] (1). Place hold Add to cart (remove)
	3.		Brand admiration : building a business people love / C. Whan Park, Deborah J. MacInnis, Andreas B. Eisingerich ; foreword by Allen M. Weiss. by Park, Whan C [author.] \| MacInnis, Deborah J [author.] \| Eisingerich, A. B. (Andreas B.) [author.] \| Weiss, Allen [foreword]. Material type: Book; Format: print ; Literary form: Not fiction ; Audience: Specialized; Copyright date: Hoboken, N.J. : Wiley ©2016Accession number(s): 2017000001111.Availability: Items available for loan: Main Campus [Call number: HF5415.1255 P374B 2016] (1). Place hold Add to cart (remove)
	4.		Brand advocates : turning enthusiastic customers into a powerful marketing force / Rob Fuggetta. by Fuggetta, Rob. Material type: Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Hoboken, N.J. : Wiley, c2012Accession number(s): 201310250018, 201311050014.Availability: Items available for loan: Main Campus [Call number: HF 5415.55 F833B] (1). Place hold Add to cart (remove)
	5.		Brand enigma : decoding the secrets of your brand / Duncan Bruce and David Harvey by Bruce, Duncan \| Harvey, David. Material type: Book; Literary form: Not fiction ; Audience: Specialized; Publisher: West Sussex : Wiley, c2008Accession number(s): 200902100031.Availability: Items available for loan: Main Campus [Call number: HF5415.1255 B782B] (1). Place hold Add to cart (remove)
	6.		Brand rewired : connecting intellectual property, branding, and creativity strategy / Anne H. Chasser, Jennifer C. Wolfe by Chasser, Anne H \| Wolfe, Jennifer C. Material type: Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Hoboken, N.J. : Wiley, c2010Accession number(s): 201102030035.Availability: Items available for loan: Main Campus [Call number: HF 5415.15 C427B] (1). Place hold Add to cart (remove)
	7.		Brand stretch [electronic resource] : why 1 in 2 extensions fail and how to beat the odds : a brandgym workout / by David Taylor by Taylor, David, 1964-. Material type: Book; Format: print ; Literary form: Not fiction Publisher: Chichester : Wiley, c2004Other title: Brandstretch.Online access: Electronic Resources Availability: No items available Add to cart (remove)
	8.		Brand valued : how socially valued brands hold the key to a sustainable future and business success / Guy Champniss and Fernando Rodes Vila. by Champniss, Guy \| Rodes Vila, Fernando. Material type: Book; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: Chichester : Wiley, 2011Accession number(s): 2014000003541.Availability: Items available for loan: Main Campus [Call number: HF5415.1255 C425B 2011] (1). Place hold Add to cart (remove)
	9.		Competitive success : how branding adds value / John A. Davis. by Davis, John A. Material type: Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Chichester : Wiley, 2010Accession number(s): 201309120001.Availability: Items available for loan: Main Campus [Call number: HD 69 .B7 D384C] (1). Place hold Add to cart (remove)
	10.		Connective branding : building brand equity in a demanding world / Claudia Fisher-Buttinger and Christine Vallaster by Fisher-Buttinger, Claudia \| Vallaster, Christine, 1971-. Material type: Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Chichester : Wiley, c2008Accession number(s): 200903180004.Availability: Items available for loan: Main Campus [Call number: HD69 .B7 F573C] (1). Place hold Add to cart (remove)
	11.		Convergence marketing : combining brand and direct for unprecedented profits / Richard G. Rosen ; with Jane Rosen. by Rosen, Richard G \| Rosen, Jane. Material type: Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Hoboken, N.J. : Wiley, c2009Accession number(s): 201303070029, 201303070031, 201303070030.Availability: Items available for loan: Main Campus [Call number: HF 5415.1255 R673C] (2). In transit (1). Place hold Add to cart (remove)
	12.		Designing brand identity : a complete guide to creating, building and maintaining strong brands / Alina Wheeler by Wheeler, Alina. Edition: 2nd ed.Material type: Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Hoboken, N.J. : Wiley, c2006Accession number(s): 200605250111, 200803260012, 201302010006, 201302010007.Availability: Items available for loan: Main Campus [Call number: HD69 .B7 W433D 2006] (2). Place hold Add to cart (remove)
	13.		Designing brand identity : an essential guide for the whole branding team / Alina Wheeler. by Wheeler, Alina. Edition: 4th ed.Material type: Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Hoboken, N.J. : Wiley, c2013Accession number(s): 201309260020.Availability: Items available for loan: Main Campus [Call number: HD 69 .B7 W433D 2013] (1). Place hold Add to cart (remove)
	14.		Designing brand identity : an essential guide for the entire branding team / Alina Wheeler by Wheeler, Alina. Edition: 3rd ed.Material type: Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Hoboken, N.J. : Wiley, c2009Other title: Designing brand identity : an essential guide for the whole branding team.Accession number(s): 201003100004, 200909220015.Availability: Items available for loan: Main Campus [Call number: HD69 .B7 W433D 2009] (2). Place hold Add to cart (remove)
	15.		Employer brand management : practical lessons from the world's leading employers / Richard Mosley. by Mosley, Richard, 1964- [author.]. Edition: Edition firstMaterial type: Book; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: Chichester : Wiley, 2014Accession number(s): 2016000004436.Availability: Items available for loan: Main Campus [Call number: HF5549 M674E 2014] (1). Place hold Add to cart (remove)
	16.		Experiential marketing : secrets, strategies, and success stories from the world's greatest brands / Kerry Smith, Dan Hanover : featuring case studies from event marketer magazine. by Smith, Kerry, 1963- [author.] \| Hanover, Dan, 1973- [author]. Material type: Book; Format: print ; Literary form: Not fiction ; Audience: Specialized; Copyright date: Hoboken, N.J. : Wiley, ©2016Accession number(s): 2017000001858.Availability: Items available for loan: Main Campus [Call number: HF5415.127 S647E 2016] (1). Place hold Add to cart (remove)
	17.		Follow me! : creating a personal brand with twitter / Sarah-Jayne Gratton. by Gratton, Sarah-Jayne. Material type: Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Indianapolis, Ind. : Wiley, c2012Accession number(s): 201311050009.Availability: Items available for loan: Main Campus [Call number: HF 5415.1265 G727F] (1). Place hold Add to cart (remove)
	18.		Free marketing : 101 low and no-cost ways to grow your business, online & off / Jim Cockrum. by Cockrum, Jim, 1969-. Material type: Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Hoboken, N.J. : Wiley, 2011Other title: Free marketing : 101 low and no-cost ways to grow your business, online and off.Accession number(s): 201212120007, 201212120008.Availability: Items available for loan: Main Campus [Call number: HF 5415 C624F] (2). Place hold Add to cart (remove)
	19.		Luxury brand management : a world of privilege / Michel Chevalier, Gerald Mazzalovo. by Chevalier, Michel \| Mazzalovo, Gerald. Edition: 2nd ed.Material type: Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Singapore : Wiley, 2012Accession number(s): 201310300001, 2015000001601.Availability: Items available for loan: Main Campus [Call number: HD 69 .B7 C438L 2012] (1). Checked out (1). Place hold Add to cart (remove)
	20.		Luxury brand management : a world of privilege / Michel Chevalier, Gerald Mazzalovo by Chevalier, Michel \| Mazzalovo, Gerald. Material type: Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Singapore : Wiley, 2008Accession number(s): 200905230126, 200905230125.Availability: Items available for loan: Main Campus [Call number: HD69 .B7 C438L] (2). Place hold Add to cart (remove)

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